Navigating Magento 2 Data Privacy in the US
Stay compliant with the latest data protection laws in your state: California (CPRA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Virginia (VCDPA) and others. Moreover, following California’s initiative, other states are also in the process of developing their own regulations to protect user personal data on the regulatory level. All-in-one US data privacy extension for Magento 2 offers all the necessary functionality to help businesses stay compliant at ease.
As data protection laws evolve state by state, it's crucial for businesses to stay ahead of the latest regulations. Our comprehensive US data privacy extension for Magento 2 is tailored to meet the diverse requirements of states such as California (CPRA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Virginia (VCDPA), and more. And with other states following California's path in drafting their own legislation, our all-in-one solution future-proofs your business and simplifies compliance, providing businesses with the peace of mind they need.
Data Privacy Standards in the EU
The European Union has been at the forefront of strengthening data protection measures, which led to the implementation of the General Data Protection Regulation. We have promptly developed a GDPR data privacy extension for Magneto 2 to ensure that merchants operating within the EU remain compliant with these regulations. This is a robust tool to manage data privacy effectively and increase customer trust.
Data Privacy in Brazil
In Brazil, the General Data Protection Law (LGPD) sets out comprehensive guidelines for safeguarding personal data. Our LGPD extension for Magento 2 provides businesses with the necessary framework to adhere to these regulations, safeguarding the rights of individuals and mitigating the risk of non-compliance.
Cookie Regulations
Almost all data privacy laws require merchants to collect user consent if they use third-party cookies. Because cookies are files stored in user devices and collect personal data for various purposes, e.g., analytics or marketing, this became a high-control issue.
Therefore, we have developed the must-have Cookie Consent extension, which displays a cookie notice for users and collects consent. It is highly customizable and already provides a list of cookies that the Magento 2 platform uses by default.
Need Global Privacy Control? Choose a Pro Tier
Several US state laws now require honoring Global Privacy Control (GPC) - the browser signal that lets shoppers opt out of data "sale" automatically. GPC support comes with the Pro tier, which bundles Cookie Consent Pro in place of the standard version. Pro also adds Microsoft Ads (UET Consent Mode) and Microsoft Clarity consent-based tracking, on top of Google Tag Manager Consent Mode v2 and YouTube privacy-enhanced mode included at every tier.
Frequently Asked Questions (FAQ)
Which data privacy law applies to my Magento store?
It depends on where your customers live, not just where you're based. If you sell to the EU, you need
GDPR; to California, CCPA/CPRA; to Brazil,
LGPD; and to other US states, CPA (Colorado) or
VCDPA (Virginia).
The all-in-one US Privacy Laws extension covers multiple state regulations in one module.
Selling to the EU, UK, or other GDPR regions?
The GDPR extension makes your Magento 2 store compliant with the General Data Protection Regulation. Customers can download or delete their personal data, give and withdraw consents, manage cookies, and contact your Data Protection Officer - all from their account. The same framework covers parallel laws in other regions: APPI (Japan), PIPA (South Korea), POPIA (South Africa), APA (Australia), and PIPEDA (Canada). One consistent set of tools, whichever market you're entering.
Do I need a cookie consent banner if I already have a privacy extension?
Usually yes. Almost all data privacy laws require explicit consent before third-party cookies collect personal data. The Cookie Consent extension displays a customizable notice and logs consent, and it ships with a pre-built list of cookies Magento 2 uses by default.
Will these extensions handle customer data requests for me?
They give customers the tools to exercise their rights - submitting consents, downloading or deleting personal data, and opting out of data sale (for example, the "Do Not Sell My Info" request under CCPA). The store admin manages and fulfills those requests from the backend.
Are the data privacy extensions compatible with the Hyvä theme?
Many are. To confirm, check the Features section on the individual product page, or look for the Hyvä badge in the top-right corner of the product listing. You can also browse all Hyvä compatible modules in one place.
