In this guide, we'll walk through exactly how to add product categories and subcategories in Shopify, clear up the category-vs-collection confusion that costs merchants hours, and show you how to use Shopify's built-in product taxonomy to get found on Google and AI-powered search. Everything below is done from your admin panel. No code, no theme editing.
Shopify Setup
Edit the Shopify Header: Change, Add & Customize Menus
Your header is the first thing every visitor to your Shopify store sees — on every page, before anything else. A cluttered or broken header quietly costs you sales, which is why knowing how to edit the header in Shopify is one of the most valuable skills a store owner can have.
How to Add Products to a Collection on Shopify
Shopify Collections are a simple and convenient way to organize products that share common characteristics. For example, you might create a “Pet Supplies” collection to group together all