Key Features of Magento 2 Rich Snippets Extension
Magento 2 Google Rich Snippets extension uses structured data to mark up your page content and help Google better understand it and distribute it to users from Search in more detail. As a result, users can identify more specifics about your products and services right from the search results page, thus making informed clicks and purchase decisions.
With rich snippets, you can display the product price, reviews, rating, availability, condition, and other specifics to attract customers. Additionally, you can increase brand awareness with an Organization snippet, which displays your company name, logo, social media profiles, and other valuable information in Google Knowledge Panel.
Strong Reasons to Use Magento 2 Rich Snippets
Stand Out in Search
Stay one step ahead of your competitors by displaying rich product information right in the search results. Include pricing, availability, rating, reviews, and more to help searchers find a specific product faster and easier.
Boost Organic Reach & Sales
Detailed product information on search results will attract more organic clicks and conversions, which is a positive signal to Google. This can potentially improve your ranking in the SERPs, leading to even more traffic.
Build trust with first-time visitors
The Magento 2 Rich Snippets extension enables merchants to display their product ratings in a rich snippet. This social proof will help convert more customers by showing them that your business has been vetted by others.
Attract Clicks with Detailed Product Information in Search
Attract Clicks with Detailed Product Information in Search
Give customers a comprehensive understanding of what you have to offer with rich information in search results such as brand, price, rating and reviews, condition (e.g., new or refurbished), stock status, and more.
Add unique product identifiers (SKU, MPN, GTIN), so your product can be recognized across multiple websites and found by shoppers looking for a specific model.
Sell More in Google Image Search Results
Sell More in Google Image Search Results
Providing as much structured data as possible for your products will make them recognizable and tagged with a product badge on Google Images, attracting more buyers.
The image preview can also contain rich information about the product, such as rating, price, description, brand, availability, etc.
Build Trust with Product Ratings & Reviews
Build Trust with Product Ratings & Reviews
Display eye-catching product ratings right in search results. This is a strong trust signal that will encourage customers to make a purchase.
Include full reviews with the author, title, description, publication date, and other details to build credibility and increase conversion rates.
Raise Your Brand Awareness with Detailed Merchant Info
Raise Your Brand Awareness with Detailed Merchant Info
Take control of your company profile in search results and the Knowledge Panel - specify the company name and upload logo, or choose to use the default Magento settings.
Provide links to social media profiles to expand your reach and engage with potential customers through various platforms on the web.
Help Users Navigate & Search Through The Website
Clear Site Hierarchy
Help customers understand and navigate the site hierarchy by showing a clear navigation path to the product they are about to click.
Custom Breadcrumb Format
Display your Store Name instead of full site URL to make the breadcrumb look short and clear to potential customers.
Sitelinks Search Box
Allow Google to display a handy search box so that your potential customers can look for necessary items directly from the search results page.
Overview of Magento 2 Rich Snippets Extension
The Magento 2 Rich Snippets extension uses the structured data listed below to mark up website content and display rich snippets for products in search engine results such as Google, Bing, etc.
All Features:
Product Structure Data
- Name & Image - product name and image are automatically added to structured data
- Price - the price of the product is added to the rich snippets. You can set the number of days the price will be valid for Rich Snippets, as well as display the product’s Special Price during sales
- Configurable Product Price - choose which price of configurable products to display in rich snippets: the lowest price among all included simple products or a price range from the lowest to highest
- Currency - the currency is automatically added from store settings
- Description - you can select what product description to display in search results: short, long, or meta description
- Availability - indicates “in stock” or “out of stock” item availability
- Item condition - select attribute used for Item Condition and show users whether the item is New, Used, Damaged, or Refurbished
- Aggregate rating - adds the aggregate product rating (yellow stars) and a total review count to rich snippets.
- Reviews - includes latest user reviews along with the author, review title and description, date, given rating, etc., and specify the number of latest reviews to display
- Brand - select which attribute corresponds to “brand” to show it in rich results
- SKU - select attribute that is used for product SKU to add it to the structured data
- GTIN - select attribute that is used for GTIN code
- MPN - select attribute that is used for product MPN code
Website Structure Data
- Breadcrumbs - displays breadcrumbs in search results to help customers understand and navigate a website hierarchy. Change the format to display your Store Name in the breadcrumb instead of the full site URL
- Sitelinks Search Box - adds a search box for your website in the search results, providing users with a quick way to search your store
- Organization - displays your company profile in the Google Knowledge Panel. Company name and logo are used from your Magneto store settings, or you can specify and upload custom ones
- Social Profiles - adds your social profile links to a Google Knowledge panel
Reviews of Magento 2 Rich Snippets Extension
Change Log of Magento 2 Rich Snippets Extension
Legend:
- new feature
- bug fix
Version 1.1.1
Mar 23, 2023
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Added support of Magento 2.4.6 version
Version 1.1.0
Mar 13, 2023
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Added REST API for product structured data
Version 1.0.0
Jan 31, 2023
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Created Rich Snippets extension for Magento 2
