Magento Marketing

When running a Magento 2 store, one of the most common SEO challenges is duplicate content. Because Magento often generates multiple URLs for the same product or category, search engines may struggle to decide which version to index and rank. This not only splits your SEO value across different pages but can also lead to ranking drops and wasted crawl budget.

In the competitive world of eCommerce, getting your products in front of the right customers is critical. Google Shopping enables merchants to showcase products directly on Google Search, Google Shopping, and other Google platforms. With the right setup, you can drive high-quality traffic and boost conversions.

Among different types of affiliate programs, Pay Per Sale (PPS) and Pay Per Lead (PPL) are the most commonly used. In the PPS program, the tracking code is placed on the checkout success page to confirm that the purchase was successful, while the PPL program tracks account registrations.

Affiliate programs rely on JS tags, also known as pixels, to track conversions. However, adding them to a Magento 2 website can cause some difficulties for people who are not tech-savvy. This tutorial provides a general understanding and a detailed guide on how to add a Magento 2 affiliate tracking code to the checkout page for the Pay Per Sale program.

The main task of each store (whether online or offline) is to attract and retain the possible customer’s attention. The store owners spend tons of hours and money to find the best way to reach this read more