The e4Hats company was born out of a passion for hats. Starting out as a very small operation from home, they now offer thousands of styles and accessories on the website. The company handpicks new products every day, working hard to remain a trendsetter and the most competitive hat provider in the world.
Additionally, e4Hats offers customized products and other accessories so that anyone can find the match. The company has been providing premium quality products since early 2000, soon becoming an Amazon partner and a Google Trusted Store. These partnerships confirm the company’s strong values, professionalism, and excellent customer service.
After Magento 1 End of Life, e4Hats store owners decided to move to Shopify - a completely different eCommerce platform that is easier to manage and maintain. However, Magento to Shopify migration is a complex process, covering huge differences in order management and product and category structuring. Given additional customizations e4Hats made to their Magento 1 platform, there were even more things to be reorganized.
The most time-consuming task was to rebuild and simplify the product structure before Magento to Shopify data migration (from a custom three-level back to a native two-level).
Also, besides the WordPress blog, numerous third-party extensions, and customizations, we needed to migrate Magento 1 Enterprise Edition features, such as gift cards, store credits, and reward points.
The big advantage of Shopify is that many themes come with excellent designs and valuable built-in features, e.g., size charts, timers, product labels, etc. The theme chosen by e4Hats was missing only advanced Layered Navigation and Product Reviews features, which we replaced with Shopify apps.
We also customized the theme to change the display of product images. The same functionality could be provided by a Shopify app, however, our solution avoids this extra integration that affects page speed.
The next step was Magento to Shopify data migration, which included customers (100k+), transactions (200k+), products (about 150k), reviews (about 6k), categories (over 370), CMS pages, WordPress blog (about 300 posts), and more.
See what data structure differences between Magento & Shopify we resolved during the migration:
This Magento & Shopify case study shows a significant amount of work the Plumrocket team has done to perform seamless Magento to Shopify migration with zero downtime. All backups and settings were done in the background, and deployment was instant, with no interruption to sales or normal business operations.
With some theme customizations, we managed to use the bare minimum of additional Shopify applications, which made the pages more lightweight and faster. Compared to Magento, mobile pages now load 2x faster, while desktop product pages reached 98 in Core Web Vitals scores.
Additionally, Google Analytics reports show that the average page load time has become 5x faster, which obviously has a positive effect on the shopping experience - users spend 31% more time on pages.
Most importantly, the e4Hats website did not lose positions in Google search due to the improved Core Web Vitlats and thousands of permanent URL redirects.