Blastzone is a worldwide leader in the design and manufacturing of inflatable toys. Since 1995, their team has learned what goes into making an inflatable that's safe and durable, as well as fun to use. From water parks to obstacle courses, from bounce houses to dry slides - they have an option for every need.
Their focus on safety and durability has made their inflatables some of the highest quality on the market. Each and every product sold by Blastzone strictly adhere to standards set out by the markets it serves. Their products are used by children and adults with millions of units in use worldwide. From fun in the backyard to profit in your business, you can rely on a US-based customer support team to answer any questions or address any concerns that may arise from using one of these products.
Considering the above, the company decided to migrate Magento 1 to Magento 2 platform with Plumrocket Migration Services, relying on high security, development flexibility, fast site speed, and therefore business growth.
After realizing that the website performance was lagging behind competitors in the industry, the company reached out to us for a Magento Speed Optimization Service. They needed optimization solutions for their website, which could help them gain a competitive edge by delivering content to customers faster and more efficiently.
It’s widely known and also stated by Adobe that migration to Magento 2 platform results in better performance (on average 20% faster than Magento 1 sites), 38% faster checkout process, better admin interface, SEO and mobile-friendliness, high security, better customer experience and much more.
However, in this Magento migration case study, we will show how these factors impacted sales.
Along with moving to the new platform, we have rolled out a newly-designed theme for Magento 2, created with user experience in mind. Considering business seasonality, the company decided to roll out during its low season. However, the results were impressive even when sales were not expected to be high. Compared to the same period last year,
After conducting thorough research, we measured the initial page speed metrics and started the optimizing the blastzone.com site. Focusing on the main stages of the customer shopping experience, we have improved the performance of all major parts of the store, including product pages and checkout. Being a decisive factor in the customer purchasing decision, the website speed was improved by:
As a result, final testing with the Google Page Speed tool showed an improvement of up to 69% on all main mobile pages of the store, making them load up to 3X faster.
Core Web Vital desktop scores jumped to the green zone, while mobile scores hit the yellow area, with an improvement of up to 18X, which is a great result for Magento mobile given the limitations of its architecture. Additionally, we have made the checkout 3X faster by speeding up its webserver responsiveness.
Overall, Magento speed optimization service from Plumrocket has made the Blast Zone’s website load extremely fast, delivering an excellent shopping experience to their customers. With lightning-fast product page loading and smooth checkout, customers are less likely to abandon their cart and more likely to complete their purchases.
What’s more, good Core Web Vitals are preferred by Google and ensure higher rankings on the search results page, driving more organic traffic to the store. Blast Zone is already seeing an increase in new users and sales, but the website optimization is too recent to properly measure the sales figures.