RSS feeds are must-have tools that help users receive updated information about the site’s content without the need to open it and search for information. Users just subscribe to updates and receive notifications in their preferred RSS reader or aggregator, staying informed about the latest offerings without having to visit each website directly.
This feature is essential in every ecommerce store to enhance customer engagement and help drive traffic by keeping subscribers updated on relevant content in real time.
What is Magento 2 RSS Feed?
The Magento 2 RSS feed is a feature that allows store owners to generate and share Real Simple Syndication (RSS) feeds, which helps users receive updated information about products.
Magento 2 includes built-in support for creating RSS feeds for various types of content, such as new products, special offers, and product updates, making it easier for merchants to connect with their audience.
There are 6 types of supported RSS feeds in Magento 2:
- Wish List
- New Products
- Special Products
- Coupons/Discounts
- Top Level Category
- Customer Order Status
Why Providing RSS Feeds is Beneficial?
By utilizing RSS feeds, customers can stay connected with their favorite ecommerce stores and enjoy a more streamlined shopping experience. Most popular reasons users want to access the RSS feed of an ecommerce store are:
Stay Updated on New Products: Users can easily keep track of the latest arrivals in their favorite categories by receiving notifications instead of constantly checking the store. Users can easily keep track of the latest arrivals in their favorite categories by receiving notifications instead of constantly checking the store.
Get Alerts on Discounts and Promotions: RSS feeds are often used by stores to share updates on sales, special offers, and discount events. By subscribing, customers can stay informed about opportunities to save money, ensuring they never miss out on a great deal.
Personalized Notifications: If users are interested in specific products, they can simply add them to the wish list and receive updates on only the items they care about most.
How to Enable Magento 2 RSS Feed
Step-by-step guide:
- In the Magento 2 admin panel, go to Stores > Configuration > Catalog > RSS Feeds.
- Under the RSS Config section, set the Enable RSS field to Enable.
- Set the Enable RSS field to Enable under the Wish List, Catalog, and Order sections if necessary.
How Customers Can Access the RSS Feed URLs
After enabling RSS feeds, an “RSS” link appears in the footer of your store:
The footer link leads to a page displaying a list of all available RSS feeds:
By clicking on the “Get Feed” link, users will be redirected to the Magento 2 RSS feed URL, which they can copy and paste into the preferred RSS reader to receive updates automatically.
How to Subscribe to Order & Wishlist RSS Feed in Magento 2
RSS feeds available via the footer link are accessible to all logged-in and guest users. However, if you want to subscribe to updates about your order or wishlist products, you must log in to your account and navigate to the corresponding pages to find the RSS link.
To subscribe to the Customer Order Status type of RSS feed:
Step-by-step guide:
- Log in to your customer account.
- Go to My Account > My Orders page and select the order.
- Click on the Subscribe to Order Status link to get the RSS Feed URL.
To subscribe to the Customer Wish List RSS feed:
Step-by-step guide:
- Log in to your Magento customer account.
- Go to the My Account > My Wish List page.
- Click the RSS Feed link and copy the URL to your RSS reader.
Magento 2 RSS feed automates product updates, improves customer interaction, makes it easier to share products on other platforms, and boosts SEO. This helps increase traffic and sales.
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