Shoppers no longer rely only on Google or marketplaces to find products — they now ask ChatGPT for recommendations. This shift opens a powerful new opportunity for Magento 2 merchants: getting products discovered directly inside AI-driven conversations.
In this guide, we’ll explain how product feeds work for ChatGPT and how to feed product information using ChatGPT Product Feed extension for Magento 2 stores.
How Product Feed Boosts Visibility and Sales
Feeding product details is one of the ways to increase product discovery through ChatGPT. Once your product feed is submitted and approved, your products become eligible for discovery in ChatGPT shopping experiences, making them discoverable whenever users ask for related items.
When your data is properly structured and up-to-date:
- ChatGPT can understand and describe your products accurately
- Users discover your catalog naturally in their conversations
- Your store gains exposure through a brand-new sales channel
- You stay ahead of competitors who haven’t adopted AI commerce yet
ChatGPT relies on structured product data to surface relevant products, meaning only merchants with properly formatted feeds can participate in AI-driven commerce experiences.
How ChatGPT Reads and Uses Product Data
Feeding product information to ChatGPT means providing data in a structured, accessible format that AI systems can read, understand, and reference when answering user questions. ChatGPT does not automatically crawl private databases, CMS platforms, or e-commerce catalogs. Instead, it relies on approved data sources, such as product feeds, APIs, or publicly available datasets.
For Magento 2 stores, the most reliable way to provide this information is through structured product feeds. These feeds allow ChatGPT to access up-to-date product details — including titles, descriptions, pricing, and inventory — in a format optimized for AI-driven product discovery. Properly formatted feeds ensure your products can be accurately understood and surfaced in relevant conversational queries.
How to Create ChatGPT Product Feed in Magento 2
To create a shopping feed in Magento 2, you can use the Plumrocket ChatGPT Product Feed extension. Besides, the extension supports over 15 feed templates for top affiliate networks, including Google Shopping Feed, AWIN, ebay and more.
This approach allows you to generate a structured, AI-readable product feed without manual data formatting or custom development.
Step 1: Create a New Product Feed
- Open the extension and navigate to the Manage Data Feed List.
- Click Add New Feed to create a new data feed.
Step 2: Configure General Feed Settings
- In the General Settings section, select ChatGPT Product Feed as the feed template.
- Specify the feed URL where ChatGPT or AI tools can access your product data.
- Enter a specific number to limit products in the feed. Leave the field empty or set it to 0 to include all products.
- Enable the feed to make it publicly accessible.
Step 3: Configure Feed Content Settings
- In the Feed Settings section, choose which product data should be included, such as:
- Product Discovery & Checkout
- Seller & Policy Information
- Product Data Mapping
These settings define how detailed and useful your product feed will be for ChatGPT-powered discovery.
Step 4: Refining and Scheduling Your Feed
- In the Filter Settings, you can control which products appear in the feed.
- Then, enable Automatic Updates in the scheduling section, to keep your ChatGPT shopping feed up to date.
How to Submit Your Product Feed to ChatGPT
To make your products eligible for discovery in ChatGPT shopping experiences, you’ll follow a simple submission process. While the underlying tech is advanced, the steps for store owners are straightforward.
1. Prepare Your Product Feed for Magento 2 Store in the Required Format
ChatGPT relies on a structured feeds to understand your catalog. These feeds typically include the following required attributes, as outlined in official documentation:
Core Required Fields
OpenAI Flags:
enable_search– Controls ChatGPT search visibilityenable_checkout– Allows direct purchase in ChatGPT
Basic Product Data:
id– Unique merchant product IDtitle– Product titledescription– Full product descriptionlink– Product detail page URL
Item Information:
product_category– Category pathweight– Product weight with unit
Media:
image_link– Main product image URL
Price & Promotions:
price– Regular price with ISO 4217 currency code
Availability & Inventory:
availability– Stock statusinventory_quantity– Stock count
Merchant Info:
seller_name– Seller nameseller_url– Seller page URL
Returns:
return_policy– Return policy URLreturn_window– Days allowed for return (positive integer)
You can streamline this process with ChatGPT Shopping Feed extension for Magento 2.
Once generated, the feed is published at a secure, HTTPS-based URL.
2. Apply Through the ChatGPT Merchant Portal
The next step is joining OpenAI’s merchant program. This gives your business permission to participate and ensures your store can be reviewed and approved.
Apply here: https://chatgpt.com/merchants
Once your product feed is submitted and approved, your products may become eligible for discovery in ChatGPT shopping experiences, depending on relevance, availability, and platform support.
Conclusion
ChatGPT represents a massive shift in how shoppers discover and buy products. By preparing your Magento store now, you position your business at the forefront of this new retail landscape.
The ChatGPT Shopping Feed for Magento 2 gives you everything needed to generate OpenAI-compatible feeds effortlessly—making your catalog discoverable inside ChatGPT with minimal setup.
Take advantage of this new sales channel.
Frequently Asked Questions (FAQ)
How do I feed information to ChatGPT from my website?
To feed information to ChatGPT, you must provide structured, publicly accessible data that ChatGPT is authorized to read. For ecommerce stores, this is typically done through a product feed published at a secure URL. Magento 2 merchants can automate this process using the Plumrocket ChatGPT Shopping Feed extension.
Do I need to submit my product feed URL manually?
You do not need to manually upload your feed data. Once your store is approved for ChatGPT shopping, the secure feed URL generated by the extension is used by ChatGPT to fetch and refresh product information automatically.
Is Instant Checkout in ChatGPT guaranteed?
No. Instant Checkout availability depends on OpenAI’s eligibility criteria, regional support, and checkout integrations. Use the extension to prepare your feed correctly, but participation in Instant Checkout is subject to approval.
Will using a ChatGPT shopping feed improve sales?
A ChatGPT shopping feed increases product visibility inside AI-driven conversations. While results depend on demand, relevance, and eligibility, early adopters gain access to a new discovery channel beyond traditional search engines.
