{"id":1459,"date":"2024-08-15T15:21:59","date_gmt":"2024-08-15T12:21:59","guid":{"rendered":"https:\/\/plumrocket.com\/learn\/?p=1459"},"modified":"2025-06-26T19:26:57","modified_gmt":"2025-06-26T16:26:57","slug":"how-to-create-custom-product-labels-in-magento-2","status":"publish","type":"post","link":"https:\/\/plumrocket.com\/learn\/custom-product-labels-magento-2","title":{"rendered":"How to Create Custom Product Labels in Magento 2"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full disable_zoom\"><img loading=\"lazy\" width=\"1600\" height=\"600\" src=\"https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/08\/create-custom-product-labels.png\" alt=\"How to Create Custom Product Labels in Magento 2\" class=\"wp-image-1522\" srcset=\"https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/08\/create-custom-product-labels.png 1600w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/08\/create-custom-product-labels-300x113.png 300w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/08\/create-custom-product-labels-1024x384.png 1024w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/08\/create-custom-product-labels-768x288.png 768w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/08\/create-custom-product-labels-1536x576.png 1536w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/08\/create-custom-product-labels-1568x588.png 1568w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Building a successful ecommerce store is a complex job that requires combining different strategies to achieve the goal. Well-designed product labels play a part in creating a profitable website. They work by tapping into the fear of missing out on the product, encouraging faster purchasing decisions, and driving conversions. Sometimes, typical badges don\u2019t work or don\u2019t suit the website, so creating custom product labels may be necessary.<\/p>\n\n\n\n<p>In this article, you will find a detailed guide for online store owners on how to create custom product labels for Magento 2. You will also understand how to use product labels to attract customer attention, enhance their shopping experience, and increase sales in your store.<\/p>\n\n\n\n<h2>What are Magento 2 Product Labels?<\/h2>\n\n\n\n<p>Product labels or badges are small visual cues located on product i\u0441ons or listings that highlight important information about products. They are used to attract customers&#8217; attention, boost user experience, and drive conversions.<\/p>\n\n\n\n<p><strong>There are 3 main types of product labels:<\/strong><\/p>\n\n\n\n<ol><li>Badges that highlight <em>products\u2019 attributes<\/em>. Examples of these are \u201cNew\u201d, \u201cOrganic\u201d, or \u201cCotton\u201d. Such labels streamline the buying process for customers.<\/li><\/ol>\n\n\n\n<ol start=\"2\"><li><em>Time-sensitive labels<\/em> inform the customer about time-specific deals. Badges such as \u201cHot Today\u201d, \u201cLimited Edition\u201d, or \u201cHard to Find\u201d create a sense of urgency and exclusivity, encouraging purchases.<\/li><\/ol>\n\n\n\n<ol start=\"3\"><li><em>Social proof badges<\/em>. Through research, we discovered that this type is the most popular among top-rated retailers and is used the most often. Such badges as \u201cBestseller,\u201d \u201cStaff pick,\u201d or \u201cTop rated\u201d indicate products\u2019 desirability and build customer trust.<\/li><\/ol>\n\n\n\n<h2>Why Product Labels Matter in Ecommerce<\/h2>\n\n\n\n<p>Product labels offer a powerful toolkit for ecommerce businesses. They deliver a range of benefits that can boost sales and improve customer experience.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container\"><\/div><\/div>\n\n\n\n<ul><li><em>Attract attention to the product:<\/em> Due to the fast spans of content, it\u2019s crucial to stand out. Product labels have eye-catching designs that magnetize visitors and make to click.<\/li><\/ul>\n\n\n\n<ul><li><em>Convey key information:<\/em> Badges help to highlight key features of the product or important information. They are small and can concisely describe some items&#8217; attributes, making labels practical and convenient.<\/li><\/ul>\n\n\n\n<ul><li><em>Drive Conversions: <\/em>Product labels greatly influence customers&#8217; decisions. Badges inform visitors about a great bargain that is currently available, creating a sense of urgency to buy.<\/li><\/ul>\n\n\n\n<ul><li><em>Enhance customer experience:<\/em> Thanks to labels, visitors can easily navigate the website. Badges like \u201cOrganic\u201d or \u201d Cotton\u201d help to find the specific product among a wide range of others.<\/li><\/ul>\n\n\n\n<h2>Does Magento Have Product Labels by Default?<\/h2>\n\n\n\n<p>Magento 2 <strong>does not natively include advanced product label features<\/strong> such as dynamic \u201cSale,\u201d \u201cNew,\u201d or \u201cLimited Stock\u201d badges with customizable design and logic. However, it does provide a foundation you can build upon using product attributes and some basic theme customization.<\/p>\n\n\n\n<h3>Basic Options Available:<\/h3>\n\n\n\n<ul><li><strong>Product Attributes<\/strong>: You can manually use existing attributes like is_new or special_price to display simple labels. For example, a &#8220;New&#8221; label can appear for items marked as new within a date range.<br><\/li><li><strong>Theme-Specific Features<\/strong>: Some Magento 2 themes, such as <strong>Porto<\/strong> or <strong>Ultimo<\/strong>, come with built-in support for basic product labels. These can usually be enabled through the theme settings without needing additional development.<br><\/li><\/ul>\n\n\n\n<p>While these features offer a starting point, they are limited in terms of automation, design control, and rule-based logic. To implement more flexible and visually engaging Magento 2 custom product labels, you\u2019ll likely need to write custom code or use third-party extensions\u2014both of which will be covered in later sections of this tutorial.<\/p>\n\n\n\n<h3>How to Enhance Default Product Labels in Magento 2:<\/h3>\n\n\n\n<p>While manual coding and theme customization offer a basic way to add labels, the most effective and scalable solution is using a dedicated <a href=\"https:\/\/plumrocket.com\/magento-product-labels\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Product Label extension<\/a>. This approach allows store owners to create, customize, and manage custom product labels for Magento 2 with ease\u2014without touching a line of code.<\/p>\n\n\n\n<p>Unlike custom code, an extension offers:<\/p>\n\n\n\n<ul><li><strong>Automation <\/strong>\u2013 Set rules once, and labels update dynamically.<\/li><li><strong>Design control <\/strong>\u2013 Easily customize look and feel. (<a href=\"https:\/\/plumrocket.com\/learn\/custom-product-labels-magento-2#examples-of-product-label-usage-on-magento-2-pages\">Examples of Product Label Usage on Magento 2 Pages<\/a>)<\/li><\/ul>\n\n\n\n<p><strong>Scalability <\/strong>\u2013 Manage labels across hundreds or thousands of products efficiently.<\/p>\n\n\n\n<div class=\"wp-block-cover has-background-dim\" style=\"background-color:#fafafa;min-height:10px\"><div class=\"wp-block-cover__inner-container\">\n<p class=\"has-text-align-left has-dark-gray-color has-text-color\" style=\"font-size:23px\"><strong>Magento 2 Product Labels Extension<\/strong><\/p>\n\n\n\n<ul class=\"has-dark-gray-color has-text-color\"><li>Different Label Types and Shapes<\/li><li>Set Label Position and Preview it Live<\/li><li>Personalize Your Product Label Look<\/li><li>50+ Creative Product Badges Templates<\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"\/magento-product-labels\" style=\"border-radius:36px;background-color:#00a375\" target=\"_blank\" rel=\"noreferrer noopener\">Explore Product Labels Extension<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p>In the following sections, we\u2019ll provide a step-by-step guide on how to add custom product labels with the dedicated extension and unveil how to configure the most effective ones.<\/p>\n\n\n\n<h2>How to Create Custom Product Labels in Magento 2 (in 3 Steps)<\/h2>\n\n\n\n<h3>Step 1: Install and enable the extension<\/h3>\n\n\n\n<p>Purchase and Install the <a href=\"\/magento-product-labels\" target=\"_blank\" rel=\"noreferrer noopener\">Product Labels extension<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-group pr-notice pr-notice-info\"><div class=\"wp-block-group__inner-container\">\n<ol><li>Switch to your Magento 2 root directory in the terminal.<\/li><li>Add the Plumrocket repository to your Composer configurations.<\/li><li>Download Plumrocket extension files.<\/li><li>Install database and static resources.<\/li><li>Set the serial key.<\/li><\/ol>\n<\/div><\/div>\n\n\n\n<p>For a more comprehensive, step-by-step walkthrough\u2014including detailed explanations, screenshots, and troubleshooting tips\u2014please <a href=\"\/docs\/magento-product-labels\/v1\/installation\" target=\"_blank\" rel=\"noreferrer noopener\">follow this <\/a>installation guide.<\/p>\n\n\n\n<h3>Step 2: Configure basic display settings<\/h3>\n\n\n\n<div class=\"wp-block-group pr-notice pr-notice-info\"><div class=\"wp-block-group__inner-container\">\n<ol><li>In the main Magneto menu, go to the <strong>Plumrocket tab -&gt; Product Labels &gt; Configuration<\/strong>.<\/li><li>Set up the serial key to enable the extension and set up \u201cDisplay settings&#8221;:<ul><li><strong>Display On:<\/strong> Here, you can select the areas of your site where the product labels should be displayed, such as product pages or category pages.<\/li><li><strong>Show Multiple Labels In The Same Position:<\/strong> This option allows you to manage multiple labels on a product.<ul><li>Set to &#8220;No&#8221; to display labels in different positions, ensuring all are visible to customers.<\/li><li>Set to &#8220;Yes&#8221; to overlap labels in the same position, displaying only those with the highest priority.<\/li><\/ul><\/li><\/ul><\/li><\/ol>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1206\" height=\"452\" src=\"https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-5.png\" alt=\"Steps to Create Custom Product Labels for Magento 2 \u2014 Show Multiple Labels In The Same Position\" class=\"wp-image-1480\" srcset=\"https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-5.png 1206w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-5-300x112.png 300w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-5-1024x384.png 1024w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-5-768x288.png 768w\" sizes=\"(max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h3>Step 3: Create a new custom product label in Magento 2<\/h3>\n\n\n\n<p>Go to the Plumrocket tab in the main <strong>Magento menu -&gt; Product Labels -&gt; Manage Labels<\/strong> and click \u201c<em>Add New Label<\/em>\u201d or edit the existing template.<\/p>\n\n\n\n<ul><li><strong>Configure General Settings<\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-group pr-notice pr-notice-info\"><div class=\"wp-block-group__inner-container\">\n<ol><li><strong>Enable Label:<\/strong> Toggle to enable the new label.<\/li><li><strong>Title:<\/strong> Provide a descriptive title for the label.<\/li><li><strong>From \/ To:<\/strong> Set the start and end dates for when the label should be displayed.<\/li><li><strong>Priority:<\/strong> Assign a priority to the label, with lower numbers indicating higher priority.<\/li><li><strong>Store View &amp; Customer Groups: <\/strong>Select the store views and customer groups for which the label should be visible.<\/li><\/ol>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1198\" height=\"655\" src=\"https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2025\/06\/create-custom-product-labels-12-1.png\" alt=\"Create a new custom product label in Magento 2\" class=\"wp-image-2576\" srcset=\"https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2025\/06\/create-custom-product-labels-12-1.png 1198w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2025\/06\/create-custom-product-labels-12-1-300x164.png 300w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2025\/06\/create-custom-product-labels-12-1-1024x560.png 1024w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2025\/06\/create-custom-product-labels-12-1-768x420.png 768w\" sizes=\"(max-width: 1198px) 100vw, 1198px\" \/><\/figure>\n\n\n\n<ul><li><strong>Set Up Label Design:<\/strong><\/li><\/ul>\n\n\n\n<div class=\"wp-block-group pr-notice pr-notice-info\"><div class=\"wp-block-group__inner-container\">\n<ol><li><strong>Label Type:<\/strong> Choose the type of label (text, shape, or image).<\/li><li><strong>Position: <\/strong>Specify the position on the product image where the label should appear.<\/li><li><strong>Label Image:<\/strong> Upload or select an image for the label if applicable.<\/li><li><strong>Label Size:<\/strong> Define the size of the label.<\/li><li><strong>Text:<\/strong> Enter the text for the label, using variables if needed (e.g., {{discount_amount}}, {{discount_percent}}, {{attribute_code}}).<\/li><li><strong>Text Color and Size:<\/strong> Customize the color and size of the text.<\/li><li><strong>Custom Styles:<\/strong> Add any additional CSS styles for further customization, including product label style, transparency, rotation, position, etc.<\/li><\/ol>\n<\/div><\/div>\n\n\n\n<h2>Examples of Product Label Usage on Magento 2 Pages<\/h2>\n\n\n\n<h3>1. Ready-made templates for product labels<\/h3>\n\n\n\n<p>The module provides 50+ ready-to-use product labels. These templates greatly save time and effort in managing the ecommerce store.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1206\" height=\"553\" src=\"https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/08\/cypress-magento-testing-2.png\" alt=\"Examples of Product Badge \u2014 Ready-made templates for product labels\" class=\"wp-image-1552\" srcset=\"https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/08\/cypress-magento-testing-2.png 1206w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/08\/cypress-magento-testing-2-300x138.png 300w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/08\/cypress-magento-testing-2-1024x470.png 1024w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/08\/cypress-magento-testing-2-768x352.png 768w\" sizes=\"(max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h3>2. Customized label using custom CSS code<\/h3>\n\n\n\n<p>You can easily add your custom CSS code to the \u201cCustom Styles\u201d field in the extension configuration. <\/p>\n\n\n\n<p>Here is how we customized the label&#8217;s position, background, and added shadows and font styles:<\/p>\n\n\n\n<div class=\"wp-block-prismatic-blocks\"><div><\/div><pre><code class=\"language-css\">padding: 8px 18px;\ntext-align: center;\nborder-radius: 40px;\nbox-shadow: 0 6px 9px -3px #494646d4;\nbackground: linear-gradient(90deg, #FA5641 0%, #B80000 100%);\nborder: 2px solid #F0BA36;\nfont-weight: 800;\nletter-spacing: 1px;\nmargin-left: -50px;<\/code><\/pre><\/div>\n\n\n\n<p>Here\u2019s what the label looks like on the frontend:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1206\" height=\"703\" src=\"https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-9.png\" alt=\"Examples of Product Badge \u2014 Customized label in Magento 2 on frontend\" class=\"wp-image-1502\" srcset=\"https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-9.png 1206w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-9-300x175.png 300w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-9-1024x597.png 1024w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-9-768x448.png 768w\" sizes=\"(max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1206\" height=\"475\" src=\"https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-10.png\" alt=\"Examples of Product Badge \u2014 Customized label in Magento 2 on backend\" class=\"wp-image-1503\" srcset=\"https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-10.png 1206w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-10-300x118.png 300w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-10-1024x403.png 1024w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-10-768x302.png 768w\" sizes=\"(max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<p>Here\u2019s another example of the label customization:<\/p>\n\n\n\n<div class=\"wp-block-prismatic-blocks\"><div><\/div><pre><code class=\"language-css\">padding: 7px 20px;\ntext-align: center;\nborder-radius: 0 0 0 25px;\nbox-shadow: 0 6px 7px -2px #41414185;\nbackground: linear-gradient(0deg, #FF8900 0%, #FAB86C 100%);\nfont-weight: 800;\nletter-spacing: 1px;<\/code><\/pre><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1206\" height=\"706\" src=\"https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-11.png\" alt=\"Another example of the label customization in Magento 2\" class=\"wp-image-1504\" srcset=\"https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-11.png 1206w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-11-300x176.png 300w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-11-1024x599.png 1024w, https:\/\/plumrocket.com\/learn\/wp-content\/uploads\/2024\/07\/create-custom-product-labels-11-768x450.png 768w\" sizes=\"(max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2>Conclusion<\/h2>\n\n\n\n<p>Custom product labels for Magento 2 play a vital role in enhancing both user experience and sales performance. They boost product visibility, highlight special offers, and communicate important details that influence purchasing decisions.<\/p>\n\n\n\n<p>By implementing our <a href=\"\/magento-product-labels\" target=\"_blank\" rel=\"noreferrer noopener\">Magento 2 Product Labels Extension<\/a>, you can easily add fully customizable labels that align with your brand, create a more engaging shopping experience, and ultimately drive higher conversions across your ecommerce store.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once you need to choose a product, you will most likely pay attention to the experience of another customer who purchased it. You will check products one by one, comparing the product reviews till you find the best option.<br \/>\nTo make this opportunity available to your customers, you can use Magento 2 product reviews functionality.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[125],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Custom Product Labels for Magento 2: A Step-by-Step Guide<\/title>\n<meta name=\"description\" content=\"Increase sales with custom product labels for your Magento 2 store. 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