{"id":862,"date":"2011-11-25T13:19:19","date_gmt":"2011-11-25T13:19:19","guid":{"rendered":"http:\/\/www.plumrocket.com\/blog\/?p=862"},"modified":"2021-09-30T14:12:09","modified_gmt":"2021-09-30T14:12:09","slug":"how-to-create-seo-friendly-urls","status":"publish","type":"post","link":"https:\/\/plumrocket.com\/blog\/how-to-create-seo-friendly-urls","title":{"rendered":"SEO: Using SEO-Friendly URLs"},"content":{"rendered":"<p>When we talk with our customers the first point to discuss for us is the URL of their website. We explain to them the importance of an SEO-Friendly URL.<\/p>\n<p>Do you want to know more about this SEO Tip?<\/p>\n<p>URL stands for <a title=\"Uniform Resource Locator\" href=\"https:\/\/en.wikipedia.org\/wiki\/URL\" target=\"_blank\" rel=\"nofollow noopener\">Uniform Resource Locator<\/a>. Search engine optimization depends greatly on the URLs you use in your website. Complex and hard-to-read URLs are often called <em>dirty URLs <\/em>because they are usually littered with punctuation and identifiers that are irrelevant to the ordinary user.<!--more--><br \/>\nIn its turn, an \u201cSEO Friendly\u201d URL does not contain extra \u2018characters\u2019 in it and looking at the URL, you can easily guess what might be located there. The keywords which best descried the products you offer should be inevitably used in the URL.<\/p>\n<p>Compare an SEO-friendly URL<\/p>\n<p>http:\/\/www.plumrocket.com\/blog\/2011\/11\/how-to-make-use-of-members-only-websites\/<\/p>\n<p>\u2026 with a dirty URL<\/p>\n<p>http:\/\/online.wsj.com\/article\/SB10001424052970204394804577009801456226014.html<\/p>\n<p>See what we mean?<br \/>\nIn the first example, you get a clear idea that you will read about <a title=\"How to create a membership website\" href=\"\/blog\/how-to-create-membership-website\" target=\"_blank\" rel=\"nofollow noopener\">members only websites<\/a>.<br \/>\nDirty URLs don\u2019t tell you what you are going to see on the page.<img loading=\"lazy\" class=\"alignright size-medium wp-image-863\" title=\"Dirty URLs\" src=\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2011\/11\/Dirty-URL2-300x263.jpg\" alt=\"Dirty URLs\" width=\"144\" height=\"126\" srcset=\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2011\/11\/Dirty-URL2-300x263.jpg 300w, https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2011\/11\/Dirty-URL2.jpg 303w\" sizes=\"(max-width: 144px) 100vw, 144px\" \/><\/p>\n<p>If you can live with that, Search Engines cannot. They like to \u201csee\u201d as many keywords as possible even in the URL name.<\/p>\n<p>Besides, dirty URLs<\/p>\n<ul>\n<li>Are difficult to type which easily leads to mistakes<\/li>\n<li>Do not promote usability<\/li>\n<li>Are security risks, since hackers can modify query string following the question mark in an attempt to disguise an attack into a web application.<\/li>\n<li>Result in a painful process of changing from one technology to another connected with the potential for broken links and numerous required redirects.<\/li>\n<\/ul>\n<p><strong>How can you make your URLs SEO Friendly<\/strong>?<br \/>\nYou will have to rewrite them. Whether you use specialized programs to rewrite the existing URLs, or order such services in a web development company, keep in mind that \u00a0SEO Friendly URLs should:<\/p>\n<ul>\n<li>Be short and easy-to-read<\/li>\n<li>Not contain punctuation in file names (except for the hyphens)<\/li>\n<li>Plan for hostname and domain name typos<\/li>\n<li>Include guessable entry points<\/li>\n<li>Support multiple domain forms<\/li>\n<\/ul>\n<p>Rewriting dirty URLs and redirecting them to the new SEO Friendly ones is not a big involved process, but it can make a huge difference when your aim is <a title=\"Search Engines Optimization\" href=\"\/magento-pay-as-you-go-development\" target=\"_blank\" rel=\"nofollow noopener\">optimizing your website<\/a> for the search engines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we talk with our customers the first point to discuss for us is the URL of their website. We explain to them the importance of an SEO-Friendly URL. Do you want to know more about this SEO Tip? URL stands for Uniform Resource Locator. Search engine optimization depends greatly on the URLs you use&#133; <a class=\"read-more\" href=\"https:\/\/plumrocket.com\/blog\/how-to-create-seo-friendly-urls\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":3076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[82],"tags":[86,87,65,85],"table_tags":[],"_links":{"self":[{"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/posts\/862"}],"collection":[{"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/comments?post=862"}],"version-history":[{"count":28,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/posts\/862\/revisions"}],"predecessor-version":[{"id":7491,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/posts\/862\/revisions\/7491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/media\/3076"}],"wp:attachment":[{"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/media?parent=862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/categories?post=862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/tags?post=862"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/table_tags?post=862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}