Quick Post Navigation:<\/strong><\/p>\n\n\n\n Using badges gives several huge benefits that help your business perform better in the highly competitive ecommerce business:<\/p>\n\n\n\n Grab attention<\/strong> Thanks to product badges\u2019 eye-catching design, they make visitors stop and click on a product. This leverages CTR (Click Through Rate) and boosts conversions on the website.<\/p>\n\n\n\n Convey key information<\/strong> Boost conversions<\/strong> Improve customer experience<\/strong> If you want to implement badges quickly on a Magento 2 store, try our Product Labels Extension<\/a>\u2014a customizable, mobile-friendly, conversion-optimized solution designed for modern ecommerce.<\/p><\/p>\n\n\n\n The design and labels of product badges in ecommerce vary from website to website, because everyone wants to translate their unique brand identity and experiment with what captures customer attention and motivates sales. As a result, you can see a wide range of product badges, which is a great source of inspiration. But don\u2019t be afraid to tailor the content and style of your badges to perfectly match your offerings and website design.<\/p>\n\n\n\n Let\u2019s dive deeper into the different types of product badges and see how they are used for different purposes to reach maximum impact:<\/p>\n\n\n\n We conducted research among the 30+ most popular online stores to find out which product badges are used most often. While badges can vary by website, here are the ones you’ll see most often:<\/p>\n\n\n\n The most commonly used product label on ecommerce websites is \u201cBestseller\u201d.It is usually located at the top of the product icon and looks catchy, so it is hard not to notice. You can see other variations of the \u201cBestseller\u201d badge, such as \u201cTop rated\u201d, or \u201cTrending now\u201d, but all of them reflect the social proof effect that makes them so powerful.<\/p>\n\n\n\n These product badges show users how much they can save when buying products. Items with discounts are very appealing to people because they create a sense of getting a good deal. Therefore, price sensitivity remains a significant factor in online shopping.<\/p>\n\n\n\n Free shipping eliminates a major barrier to purchase and is often a deciding factor for online shoppers. Usually, \u201cFree Shipping\u201d is used as a secondary badge and is displayed at the bottom of the product icon or next to the price. However, this fact doesn\u2019t diminish the badge\u2019s power – it ultimately reduces hesitation and leads to conversions.<\/p>\n\n\n\n Ecommerce stores use this product badging example to spotlight new products. It indicates the website offers fresh inventory and attracts curious shoppers.<\/p>\n\n\n\n There are many similar badges, like \u201c10 days left\u201d, \u201cSelling fast “, or \u201cDeal of the day.\u201d All of them expressed urgency and limited the amount. Their frequent usage speaks to their effectiveness and conversion-driven effect.<\/p>\n\n\n\n Badges like \u201c203 watching\u201d and\u201c10 sold\u201d are used less often and usually on big marketplaces. They show a dynamic number that updates in real-time to create a sense of urgency, prompting customers to act before the opportunity disappears. A prominent example is eBay, which strategically displays these badges to showcase demand.<\/p>\n\n\n\n Overall, it\u2019s paramount to mix different product badges to create an ecommerce store that communicates value, trust, and convenience. According to the research, \u201cbestseller\u201d, \u201csale\u201d, and \u201cfree shipping\u201d are the most familiar and powerful badges that can drive conversions.<\/p>\n\n\n\n Also, the research showed that countdown timers and badges are used less frequently, so before implementing a marketing strategy, take it into consideration.<\/p>\n\n\n\nHow Ecommerce Product Badges Attract and Convert<\/h2>\n\n\n\n
Nowadays, due to a wide range of quickly generated content, people have short attention spans. Thus, businesses have to find ways to grab their attention and stand out. For instance, badges quickly communicate messages like:<\/p>\n\n\n\n
Despite their small size, product badges can convey key messages about the product. For example, a badge such as \u201cSale\u201d highlights the current discounts on the website, \u201cNew\u201d informs about recently added items, and \u201cBestseller\u201d indicates that this product is selling the best and people trust it.<\/p>\n\n\n\n
Some product badges create a sense of urgency and exclusivity by using phrases like \u201cSale\u201d or \u201cOnly 5 left.\u201d They tap into subconscious buying motivations, and according to statistics, they increase conversion rates by 55%<\/a>.<\/p>\n\n\n\n
Badges help visitors quickly find products with a specific feature, which improves the navigation of your website. Ultimately, labeling products enhances customer experience and leads to conversions.<\/p>\n\n\n\nTypes & Examples of Product Badges<\/h2>\n\n\n\n
Time-Sensitive Badges<\/h3>\n\n\n\n
Social Proof Badges<\/h3>\n\n\n\n
Product Attribute Badges<\/h3>\n\n\n\n
Top Examples of Product Badges from Leading Stores<\/h2>\n\n\n\n
1. Bestseller<\/h3>\n\n\n\n
![\"Top](\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2024\/07\/ecommerce-product-bades-1.png\")
<\/figure>\n\n\n\n2. Save 10%, Sale<\/h3>\n\n\n\n
![\"Top](\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2024\/07\/ecommerce-product-bades-2.png\")
<\/figure>\n\n\n\n3. Free shipping<\/h3>\n\n\n\n
![\"Top](\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2024\/07\/ecommerce-product-bades-3.png\")
<\/figure>\n\n\n\n4. New<\/h3>\n\n\n\n
![\"Top](\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2024\/07\/ecommerce-product-bades-4.png\")
<\/figure>\n\n\n\n5. Limited time deals<\/h3>\n\n\n\n
![\"Top](\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2024\/07\/ecommerce-product-bades-5-1024x525.png\")
<\/figure>\n\n\n\n6. Live indicators<\/h3>\n\n\n\n
![\"Top](\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2024\/07\/ecommerce-product-bades-6.png\")
<\/figure>\n\n\n\n