{"id":5019,"date":"2019-06-18T15:57:29","date_gmt":"2019-06-18T15:57:29","guid":{"rendered":"https:\/\/www.plumrocket.com\/blog\/?p=5019"},"modified":"2021-10-04T09:57:56","modified_gmt":"2021-10-04T09:57:56","slug":"email-subscription-optimization","status":"publish","type":"post","link":"https:\/\/plumrocket.com\/blog\/email-subscription-optimization","title":{"rendered":"A Guide To Email Subscription Pop-up Forms for Ecommerce"},"content":{"rendered":"

One of the biggest challenges of running an ecommerce business is the lack of face-to-face communication. Communication with your clients is largely done online, so you don\u2019t really have a chance to connect with them in person.<\/p>\n

This makes promoting your products or deals somewhat difficult. But what if it doesn\u2019t have to be? With email marketing, you can promote products, update customers, and more.<\/p>\n

That being said, you also have to be strategic when it comes to email marketing campaigns. If you want to maximize the power of messaging, it is suggested to take advantage of email subscription pop-up forms.<\/p>\n

Why subscription pop-up forms are important for your ecommerce business<\/b><\/h3>\n

Thousands of visitors may visit your website each day, but only a small portion of them convert and become customers. According to recent data, the average conversion rate for the US ecommerce industry<\/a> is just 2.63%.<\/p>\n

To put this into perspective: if your website has 1,000 visitors on a given day, only 26 of them are going to make a purchase. You might think that 26 paying customers a day is not bad. However, it\u2019s a small number considering you have 974 other visitors who simply left your site without making a purchase.\"magento<\/a><\/p>\n

So how do you make these visitors come back to your site in order to make a future purchase? Email subscription pop-up forms.\u00a0As an internet user, you\u2019ve probably seen a pop-up form or two (or two-hundred) in the course of the online browsing. You may have even found these pop-ups to be intrusive or unhelpful.<\/p>\n

But it doesn\u2019t have to be that way. When implemented thoughtfully, subscription pop-up forms often work. In fact, they are proven to be highly effective at collecting email addresses. One test<\/a> revealed that using subscription pop-up forms can increase your sign-up rate by 1,375%.<\/p>\n

If you\u2019re wondering why you should use email instead of social media or some other channel to acquire potential customers, remember, email is 40 times more effective<\/a> in this regard than social media platforms like Facebook or Twitter.<\/p>\n

The email subscribers are also three times more likely to share your content on their social media pages compared to visitors from other sources.<\/p>\n

Furthermore, at 4.24%, the rate of visitors who make a purchase from an email marketing campaign is higher than the rate of visitors who make a purchase from social media, which sits at only 0.59%.<\/p>\n

All this evidence provides you with endless opportunities to take advantage of email marketing. So, in order to collect as many email addresses as possible, your responsibility to create the right subscription pop-up forms.<\/p>\n

How to optimize your email subscription pop-up forms<\/b><\/h3>\n

Finally convinced of the importance of email subscription pop-up forms for your ecommerce business? Then it\u2019s time to leverage them for your online store. Here are three best practices to keep in mind when creating pop-up forms for your website.<\/p>\n