In the sections that follow, we\u2019ll explore how top e-commerce global brands implement social login to enhance user experience \u2014 and how you can do the same with Magento.<\/span><\/p>\n Quick Post Navigation:<\/strong><\/p>\n The way global e-commerce leaders use social login reveals just how powerful a well-designed login experience can be. Let\u2019s explore how they turn a simple sign-in option into a competitive advantage.<\/span><\/p>\n First in our top-10 is a website of the very famous US based electronics retailer \u2013 Best Buy. As you can see in the screenshot, visitors have several convenient ways to access their accounts. In addition to the standard email login, Best Buy provides options to “Sign in with a<\/strong> Passkey<\/strong>“, “Sign in with Apple<\/strong>“, and “Sign in with Google<\/strong>“.<\/span><\/p>\n ASOS, a globally popular British online fashion and beauty store, provides another great example of an effective login page. The page uses a friendly “Hi friend!” greeting and clearly communicates the benefits of joining, such as “ASOS.WORLD rewards,” “Exclusive discounts,” and “Speedy checkout.”<\/span><\/p>\n For authentication, ASOS presents the traditional email sign-in alongside prominent social login options. Users can choose to “continue with” Google, Facebook<\/strong>, or Apple<\/strong>, making the sign-in and registration process quick and seamless. This approach towards <\/span>e-commerce social media login <\/span>usage encourages account creation by showcasing value and providing convenient, one-click access.<\/span><\/p>\n Etsy, the global marketplace for unique and creative goods, offers its customers the ability to create an account or “Sign In” with today’s most popular social networks: Google, Facebook<\/strong>, and Apple<\/strong>.<\/span><\/p>\n Note, it is important to remember that the process of choosing the social login networks for your e-commerce website should be based on the customers\u2019 social media preferences. For instance, if you have an online fashion store or any other women-related business, it is suggested to include social login via Facebook. In case you run the online shop to buy electronics, the implementation of Google and Twitter social login options can be a great idea for keeping the clients engaged on your website.<\/span><\/p>\n Epic Games, a powerhouse in the video game industry, provides a login page that is a masterclass in audience segmentation. Recognizing that gamers access their platform from various devices and ecosystems, Epic has tailored its sign-in process with remarkable precision. Thus, they offer a great <\/span>example of social login<\/span> strategic usage.<\/span><\/p>\n The page is intelligently divided. It first greets console players with a dedicated section, allowing them to sign in directly with their <\/span>PlayStation\u2122Network<\/b>, <\/span>Xbox network<\/b>, or <\/span>Nintendo Account<\/b>. This is a brilliant strategic move, treating these gaming identities as the primary “social” logins for this user segment and ensuring seamless access to their progress and purchases.<\/span><\/p>\n For PC, mobile, and other users, the page offers an impressive array of “Other ways to sign in” beyond the standard email. Crucially, this includes a <\/span>Steam<\/b> login, catering directly to the massive PC gaming community. Even more notable are the options to sign in with a <\/span>MyDisney Account<\/b> and a <\/span>LEGO\u00ae Account<\/b>.\u00a0\u00a0<\/span><\/p>\n Epic Games’ approach is a powerful example of how to build a login system that truly understands and serves a diverse, multi-platform user base.<\/span><\/p>\n Global sportswear giant Adidas offers another powerful case study in effective<\/span> social login in e-commerce. The brand uses a clean, non-disruptive pop-up for its “LOG IN OR SIGN UP” form, immediately framing the action as an entry point to its exclusive “adiClub” loyalty program.<\/span><\/p>\n What makes this one of the most compelling <\/span>social media login examples is its strategic layout. Adidas places its social login options\u2014Apple<\/strong>, Facebook<\/strong>, Google<\/strong>, and even Yahoo<\/strong>\u2014prominently at the top, even <\/span>before<\/span><\/i> the traditional email field.\u00a0<\/span><\/p>\n Notably, Adidas also includes Yahoo as an option. While less common in modern forms, its inclusion suggests a data-driven decision to cater to a specific segment of their customer base.<\/span><\/p>\n This modern fashion retailer, with its chic and minimalist aesthetic, uses a sophisticated login pop-up that perfectly matches its brand identity.<\/span><\/p>\n With a welcoming “Good to see you again” message, the form presents the standard email and password fields first. Below the primary login button, it offers distinct options for Google<\/strong> and Facebook<\/strong>, providing a fast and convenient alternative for users. <\/span><\/p>\n Scribd, a vast digital library for e-books, audiobooks, and documents, uses a clean and highly effective login form. The design immediately communicates that a single account provides access to their entire family of services, including Everand and SlideShare.<\/span><\/p>\n Like many top platforms, Scribd places its<\/span> social media login<\/span> options for Google<\/strong>, Facebook<\/strong>, and Apple<\/strong> at the very top. By presenting these one-click methods first, they prioritize speed and convenience, reducing the friction for users to access the platform.<\/span><\/p>\n The next<\/span> example of <\/span>e-commerce social login<\/span> implementation is Dell Technologies. This is a major American multinational technology company famous for its computers and enterprise solutions. Their sign-in page, as seen in the screenshot, offers a very deliberate and strategic approach to user access.<\/span><\/p>\n Visitors are presented with a large “Google Sign In<\/strong>” button placed at the very top, followed by the standard email address login.<\/span><\/p>\n Unlike other brands that offer a wide array of social logins, Dell has made a calculated decision to feature only Google. This choice is highly strategic. Google is a near-universal platform, widely used by both individual consumers and professionals who use Google Workspace.<\/span><\/p>\n \u00a0<\/p>\n Global e-commerce giant AliExpress provides an excellent<\/span> social login example within its streamlined Register\/Sign in pop-up. The modal immediately builds confidence with a “Your information is protected” message, a crucial trust signal for any online store.<\/span><\/p>\n While it offers a flexible primary login that accepts an email or phone number, its strength lies in the array of <\/span>social media login<\/span> options presented below: Google<\/strong>, Facebook<\/strong>, X<\/strong> (formerly Twitter), and Apple<\/strong>. This multi-option strategy is crucial for a global retailer, ensuring that a diverse international audience has a convenient, one-click method to access their account.<\/span><\/p>\n One more <\/span>example of social login<\/span> usage in <\/span>e-commerce<\/span> is Zapppos. <\/span>Launched in 1999, the company is a popular e-store that deals with designer shoes, clothes and accessories for men, women, and kids. In July 2009, Amazon<\/strong> acquired Zappos in an all-stock deal worth around $1.2 billion. So, you can use your Amazon account to \u201cSign Up\u201d or \u201cSign In\u201d to the website.<\/p>\n As you can see, social login for e-commerce is used by various online stores for streamlining the registration process, improving user experience and boosting sales. So, if the above -mentioned examples convinced you to use social login on your website, then Magento Social Login Extension<\/a> provided by Plumrocket is your option to consider.<\/p>\n Choosing which social networks to offer for social login isn\u2019t just a technical task \u2014 it\u2019s a <\/span>strategic decision<\/b> that directly affects user adoption and conversion rates. The most successful e-commerce brands don\u2019t guess \u2014 they make data-driven choices based on real customer behavior.<\/span><\/p>\n It all starts with understanding your audience:<\/span><\/p>\n The answers to these questions should shape your login experience.<\/span><\/p>\n To help you get started, <\/span>our research shows the top three most widely used <\/b>social login <\/b>options<\/b> for e-commerce<\/b> today are<\/b>:<\/span><\/p>\n #1 Google Login<\/strong><\/p>\n Google is the go-to social login provider across most industries. With its universal adoption across Android, Gmail, YouTube, and Chrome, it\u2019s the most familiar and trusted option for users. It performs especially well in:<\/span><\/p>\n #2 Facebook Login<\/strong><\/p>\n Facebook continues to be a strong player, particularly in industries where customers maintain active social identities. It’s particularly effective when:<\/span><\/p>\n #3 Apple Login<\/strong><\/p>\n Apple login is essential for businesses targeting iOS users. It provides privacy-conscious shoppers with an easy, one-click login and is especially popular in:<\/span><\/p>\n Some brands go beyond the big three. <\/span>Adidas, for example, includes Yahoo to support a specific segment of their user base. AliExpress adds X (formerly Twitter) to appeal to its global audience. These choices aren\u2019t random \u2014 they\u2019re driven by data.<\/p>\n The takeaway? You don\u2019t need every <\/span>e-commerce social login<\/span> option. You need the <\/span>right ones \u2014 the platforms your users already trust and use every day. Let your audience guide the decision, and your conversion rates will thank you.<\/span><\/p>\n Looking at the<\/span> social login<\/span> implementation <\/span>examples <\/span>from brands like <\/span>ASOS, Adidas, and Epic Games, one thing becomes clear: Social login is not just about convenience \u2014 it\u2019s a core part of their customer experience strategy.<\/span><\/p>\n They\u2019re not offering Google or Facebook login just for the sake of it. They’re using it to:<\/strong><\/span><\/p>\n This isn\u2019t just good UX \u2014 it\u2019s good business.<\/span><\/p>\n That\u2019s where a flexible solution like <\/span>Magento 2 Social Login Extension<\/a> comes in. This extension was built with exactly this philosophy in mind. It lets you:<\/span><\/p>\n As you can see, <\/span>Social Login Extension for Magento 2<\/span> can help you accelerate customer engagement, gather personal information to run targeted marketing campaigns, use website social share to promote your online shop, etc.\u00a0<\/span><\/p>\n So, in case you want to learn more information on the plugin and check the features of the service, you can run a <\/span>free demo<\/span><\/a> or explore the <\/span>documentation<\/span><\/a>.<\/span><\/p>\n Today\u2019s e-commerce companies use various ways to stay competitive and make the business successful. So, if you want to achieve the desired results, social login is considered one of the imperative tools to include into your business strategy. The above-mentioned examples of social login implementation can help you understand the importance of the service, and provide you with an opportunity to select one of them for your e-store website. Hence, offer a choice of \u201cSign Up\u201d and \u201cSign In\u201d options and give customers control of how they want to interact with your organization.<\/p>\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Nowadays people don’t want to spend time creating a new account and password every time they visit a new e-commerce website. 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How Leading Brands Leverage Social Login in E-Commerce<\/h2>\n
#1 Best Buy<\/b><\/h3>\n
![\"social](\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2019\/02\/social-login-ecommerce-1-1-1-1.png\")
<\/p>\n#2 ASOS<\/b><\/h3>\n
![\"social](\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2019\/02\/social-login-ecommerce-2.png\")
<\/p>\n#3 Etsy<\/b><\/h3>\n
![\"social](\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2019\/02\/social-login-ecommerce-3.1-1.png\")
<\/p>\n#4 Epic Games<\/strong><\/h3>\n
![\"social](\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2019\/02\/social-login-ecommerce-4.png\")
<\/p>\n![\"social](\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2019\/02\/social-login-ecommerce-4.1.png\")
<\/p>\n#5 Adidas<\/b><\/h3>\n
![\"social](\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2019\/02\/social-login-ecommerce-6-1.png\")
<\/p>\n#6 EVERLANE<\/b><\/h3>\n
![\"social](\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2019\/02\/social-login-ecommerce-7.png\")
<\/p>\n#7 Scribd<\/b><\/h3>\n
![\"\"](\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2019\/02\/social-login-ecommerce-9.1-1.png\")
<\/p>\n#8 Dell <\/b>\u00a0<\/b><\/h3>\n
![\"social](\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2025\/08\/social-login-ecommerce-8-1.png\")
<\/p>\n#9 AliExpress<\/b><\/h3>\n
![\"social](\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2019\/02\/social-login-ecommerce-10.png\")
<\/p>\n#10 Zappos<\/b><\/h3>\n
![\"social](\"https:\/\/plumrocket.com\/blog\/wp-content\/uploads\/2019\/02\/social-login-ecommerce-5.png\")
<\/p>\nHow to Select Your Social Login Networks<\/h2>\n
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How to Do Social Login Like the Big Players<\/b><\/h2>\n
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Final Lines<\/b><\/h3>\n