{"id":3568,"date":"2016-04-22T13:39:32","date_gmt":"2016-04-22T13:39:32","guid":{"rendered":"http:\/\/www.plumrocket.com\/blog\/?p=3568"},"modified":"2021-10-01T11:34:39","modified_gmt":"2021-10-01T11:34:39","slug":"marketing-calendars-2016-europe","status":"publish","type":"post","link":"https:\/\/plumrocket.com\/blog\/marketing-calendars-2016-europe","title":{"rendered":"Important Shopping Dates in 2016 \u2013 Free Marketing Calendar \u2013 for Europe (Part 2)"},"content":{"rendered":"

In the previous article<\/a>\u00a0we have shared free promotional calendars for the USA and Canada.\u00a0<\/span> In Part two of this series of articles dedicated to Europe we will provide email marketing calendars for the following countries: United Kingdom, Spain, Germany, France, Ireland, Italy, Ukraine, Poland and Russia.<\/span> We truly believe that every marketing specialist will benefit from the use of ecommerce calendar from Plumrocket in order to better prepare for the upcoming sales ahead of time.<\/p>\n

In this series of articles we have compiled the catalog of marketing calendars for\u00a0<\/span>North America<\/a>, Europe<\/a>, \u00a0Nordic Countries<\/a>, Asia-Pacific<\/a>\u00a0and\u00a0Latin America<\/a>.\u00a0Continue reading to find out more about popular holidays, events and shopping dates in Europe.<\/p>\n

<\/a>How to Prepare for the Important Shopping Dates<\/h2>\n

When preparing for the important shopping dates, make sure that you have your expense budget well thought out, your marketing strategy is ready and you have enough inventory in stock to keep shelves looking full and fresh. Secondly, it\u2019s important to remember that shoppers start looking for gift ideas long before the actual holiday. Let\u2019s take \u201cMother\u2019s Day\u201d for example. According to our promotional calendars, the holiday is on June 19. But if you use Google Trends<\/a> tool, you will see that people start looking for Mother\u2019s Day Gifts \u2013 one or two months in advance (In March-May). The two search spikes you see in the Google Trends graph below are when the gift searches reach their highest point. The first spike is around March 6th<\/sup> (Mothering Sunday Holiday in the UK) and March 8th<\/sup> (International Women’s Day). The second highest point in this graph is on or around May 8th<\/sup>, when the actual Mother’s Day is celebrated. \"mothers-day-gifts-interest\" By analyzing Google Trends data ahead of the holidays you can prepare yourself and your business for upcoming sales and promotions. Start with email marketing campaign in April, at least one month before the holiday. Create a new product category like \u201cBest gifts for Mom in 2016\u201d or create a blog article \u201cTop 10 Mother\u2019s Day Gift Ideas\u201d. Another interesting data provided by Google Trends is \u201cRegional Interest\u201d. In our example, the term \u201cMothers Day Gifts\u201d is the most popular In the UK, then the second country by interest is USA and Australia is the third. This information will definitely help international businesses to better plan their retail and online promotions. It is clearly shown that not every country celebrates each global holiday in the same way. \"mothers-day-gifts\"<\/p>\n

View Marketing Calendar for Your Country<\/h3>\n
\n
\"flag-uk\"United Kingdom<\/a><\/div>\n
\"flag-es\"Spain<\/a><\/div>\n
\"flag-de\"Germany<\/a><\/div>\n
\"flag-fr\"France<\/a><\/div>\n
\"flag-ie\"Ireland<\/a><\/div>\n
\"flag-pl\"Poland<\/a><\/div>\n
\"flag-pl\"Italy<\/a><\/div>\n
\"flag-uk\"Ukraine<\/a><\/div>\n
\"flag-ru\"Russia<\/a><\/div>\n<\/div>\n

<\/a>2016 Online & Retail Marketing Calendar for the United Kingdom<\/h3>\n

Right click on the email marketing calendar image below to save it as \u201cJPG\u201d file or scroll down to download printer-friendly version in \u201cPDF\u201d format. \"ecommerce-calendar-uk-2016-by-Plumrocket\"

\n\t\tDownload PDF (UK)\t<\/a>\n\tDownloaded 974 times<\/span>\n\t<\/p><\/p>\n

<\/a>2016 Online & Retail Marketing Calendar for Spain<\/h3>\n

Right click on the email\u00a0marketing calendar image below to save it as \u201cJPG\u201d file or scroll down to download printer-friendly version in \u201cPDF\u201d format. \"ecommerce-calendar-spain-2016-by-Plumrocket\"

\n\t\tDownload PDF (ES)\t<\/a>\n\tDownloaded 911 times<\/span>\n\t<\/p><\/p>\n

<\/a>2016 Online & Retail Marketing Calendar for\u00a0Germany<\/h3>\n

Right click on the email\u00a0marketing calendar image below to save it as \u201cJPG\u201d file or scroll down to download printer-friendly version in \u201cPDF\u201d format. \"ecommerce-calendar-germany-2016-by-Plumrocket\"

\n\t\tDownload PDF (DE)\t<\/a>\n\tDownloaded 983 times<\/span>\n\t<\/p><\/p>\n

<\/a>2016 Online & Retail Marketing Calendar for\u00a0France<\/h3>\n

Right click on the email\u00a0marketing calendar image below to save it as \u201cJPG\u201d file or scroll down to download printer-friendly version in \u201cPDF\u201d format. \"ecommerce-calendar-france-2016-by-Plumrocket\"

\n\t\tDownload PDF (FR)\t<\/a>\n\tDownloaded 990 times<\/span>\n\t<\/p><\/p>\n

<\/a>2016 Online & Retail Marketing Calendar for\u00a0Ireland<\/h3>\n

Right click on the email\u00a0marketing calendar image below to save it as \u201cJPG\u201d file or scroll down to download printer-friendly version in \u201cPDF\u201d format. \"ecommerce-calendar-ireland-2016-by-Plumrocket\"

\n\t\tDownload PDF (IE)\t<\/a>\n\tDownloaded 942 times<\/span>\n\t<\/p><\/p>\n

<\/a>2016 Online & Retail Marketing Calendar for Poland<\/h3>\n

Right click on the email\u00a0marketing calendar image below to save it as \u201cJPG\u201d file or scroll down to download printer-friendly version in \u201cPDF\u201d format. \"ecommerce-calendar-poland-2016-by-Plumrocket\"

\n\t\tDownload PDF (PL)\t<\/a>\n\tDownloaded 958 times<\/span>\n\t<\/p><\/p>\n

<\/a>2016 Online & Retail Marketing Calendar for Italy<\/h3>\n

Right click on the email\u00a0marketing calendar image below to save it as \u201cJPG\u201d file or scroll down to download printer-friendly version in \u201cPDF\u201d format. \"ecommerce-calendar-italy-2016-by-Plumrocket\"

\n\t\tDownload PDF (IT)\t<\/a>\n\tDownloaded 1012 times<\/span>\n\t<\/p><\/p>\n

<\/a>2016 Online & Retail Marketing Calendar for\u00a0Ukraine<\/h3>\n

Right click on the email\u00a0marketing calendar image below to save it as \u201cJPG\u201d file or scroll down to download printer-friendly version in \u201cPDF\u201d format. \"ecommerce-calendar-ukraine-2016-by-Plumrocket\"

\n\t\tDownload PDF (UA)\t<\/a>\n\tDownloaded 891 times<\/span>\n\t<\/p><\/p>\n

<\/a>2016 Online & Retail Marketing Calendar for Russia<\/h3>\n

Right click on the email\u00a0marketing calendar image below to save it as \u201cJPG\u201d file or scroll down to download printer-friendly version in \u201cPDF\u201d format. \"ecommerce-calendar-russia-2016-by-Plumrocket\"

\n\t\tDownload PDF (RU)\t<\/a>\n\tDownloaded 952 times<\/span>\n\t<\/p><\/p>\n

Final Thoughts<\/h3>\n

We did our best to include all the important dates into the calendars. Please don\u2019t hesitate to drop us a comment if you wish to add another shopping date to your country’s calendar. Please share if you liked this post!<\/p>\n