{"id":3339,"date":"2014-06-13T14:30:12","date_gmt":"2014-06-13T14:30:12","guid":{"rendered":"http:\/\/www.plumrocket.com\/blog\/?p=3339"},"modified":"2021-10-01T10:55:23","modified_gmt":"2021-10-01T10:55:23","slug":"magento-speed-ranking-factors","status":"publish","type":"post","link":"https:\/\/plumrocket.com\/blog\/magento-speed-ranking-factors","title":{"rendered":"How Does Magento Performance Affect Search Ranking?"},"content":{"rendered":"

If you are an SEO expert, you should know that site speed is a factor<\/a> Google considers when ranking your website. Therefore if your Magento performance leaves much to be desired, this could have a negative effect on your site ranking in relevant searches. As a result, it may cause you to lose customers, who will be leaving your slow Magento site and start using a competitor\u2019s faster website instead.<\/p>\n

Google\u2019s decision to make site speed one of the search ranking factors was followed by a research presented by Maile Ohye which showed how site performance influenced user behavior.\u00a0According to Google\u2019s Matt Cutts<\/a> the changes are going to hit only 1% of search queries, but if you have noticed that your Magento site had dropped down in search ranking, it\u2019s time for you to start changing something.<\/p>\n

\"sitespeed\"<\/a><\/p>\n

What are the key factors that cause poor Magento performance?<\/strong><\/p>\n

Several months ago a very interesting study was presented by moz.com<\/a>. It revealed that there is actually no direct correlation between \u2018page load time\u2019 and ranking on Google search results page. The key reason for better search ranking was the TTFB metrics. TTFB stands for \u2018time to first byte\u2019, i.e. the time your browser needs to get the first byte of response from a web server when you request a particular URL. It was discovered that there was a clear correlation between increasing TTFB and decreasing search rank. Sites having a lower TTFB respond faster and thus have higher search result rankings than slower sites with a higher TTFB.
\n\"First<\/a><\/p>\n

As a result, it was concluded that back-end website performance and not front-end website performance directly affects a website’s search ranking<\/p>\n

So, what are the factors determining TTFB that can ultimately result in poor Magento performance? The answer is:<\/p>\n

    \n
  1. A heavily loaded web server<\/li>\n
  2. The network latency between a user and the server<\/li>\n
  3. How quickly the site’s back-end can generate the content<\/li>\n<\/ol>\n

    There are many ways to make your Magento site faster. Follow this blog article<\/a>\u00a0to learn what we do at Plumrocket to optimize magento stores. The main things you should pay special attention to are:<\/p>\n