{"id":2583,"date":"2013-01-16T09:31:15","date_gmt":"2013-01-16T09:31:15","guid":{"rendered":"http:\/\/www.plumrocket.com\/blog\/?p=2583"},"modified":"2021-07-01T14:22:25","modified_gmt":"2021-07-01T14:22:25","slug":"twitter-for-website-promotion","status":"publish","type":"post","link":"https:\/\/plumrocket.com\/blog\/twitter-for-website-promotion","title":{"rendered":"Using Twitter for Website Promotion"},"content":{"rendered":"

Twitter is sometimes referred to as a \u201cmicro-blogging\u201d system. With 140 or less characters one can send messages informing about various events. Using Twitter for website promotion<\/a> is not a new idea since social media have become an indispensable part of current online marketing.<\/p>\n

But when talking about your promotion campaign, the success of your Twitter messages (tweets) <\/em>depends on whether anyone pays attention to what you say. Top twitterers have huge crowds of followers that hang on every word. Often, followers can bring you more attention by re-tweeting your messages\u2014that is, sending out your message to their <\/em>followers.<\/p>\n

If you choose to become an active twitterer to promote your website, follow these simple guidelines.<\/strong><\/p>\n

\u2022 Share useful things.<\/strong> Recommend web links, point out neat tools, and pass out snippets of advice. Respect your followers and don\u2019t use your Twitter account for constant selling and relentless self-promotion, because this is what will definitely turn everyone off.<\/p>\n

\u2022 Festina lente… or take it slow<\/strong>. Don\u2019t start twittering madly until you get the feel of the system \u2013 define what works and what doesn\u2019t. To get a better feel, follow other twitterers. Use the Twitter search tool (http:\/\/twitter.com<\/em>) to find tweets relevant to you (your business name, your area of expertise, your website topic), and see what other people think and say about it.<\/p>\n

\u2022 Solicit opinions.<\/strong> Ask other people to interact with you. If you don\u2019t know what to start with, learn the examples below. This is what top twittering companies do to get more attention:<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 offer advance copies of a book to review;<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 ask about problems with current products;<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 run a promotion where people chime in with stories or suggestions.<\/p>\n

The key is to involve the Twitter community before <\/em>you have something to sell. People are very likely to appreciate that, give good feedback, and maybe even help spread the word. But if you start twittering too late, everyone realizes you\u2019re not serious about the Twitter community.<\/p>\n

\u2022 Respond to other people. <\/strong>Comment on someone else\u2019s tweet, or re-tweet something someone else said that overlaps with your site\u2019s subject area. This way, you\u2019re not just shouting from the rooftops. You\u2019re actually engaging with other people.<\/p>\n

\u2022 And finally, show the human side.<\/strong> It\u2019s not all about your cause, business, or professional aspirations. When people follow a twitterer, they expect to get a personal touch<\/a>. So use Twitter to share comments that explain the real-life side of what you do. The most important rule here is to say something that\u2019s relevant to other twitterers. That way, others may notice your comments, follow up on them, and help bring your words to a wider audience.<\/p>\n

Note, Twitter can be quite a tricky medium. It takes time\u2014perhaps a few weeks\u2014to absorb the rhythm and flow of tweets. The biggest mistake new twitterers make is to launch a feed, use it as a place to vent random or low-content thought and then wonder why no one\u2019s paying attention. But if you tweet useful insightful messages, you can gradually attract more attention to yourself, your brand, and your website.<\/p>\n","protected":false},"excerpt":{"rendered":"

Twitter is sometimes referred to as a \u201cmicro-blogging\u201d system. With 140 or less characters one can send messages informing about various events. Using Twitter for website promotion is not a new idea since social media have become an indispensable part of current online marketing. But when talking about your promotion campaign, the success of your… Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":3262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[40,82],"tags":[286,284,285,93],"table_tags":[],"_links":{"self":[{"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/posts\/2583"}],"collection":[{"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/comments?post=2583"}],"version-history":[{"count":16,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/posts\/2583\/revisions"}],"predecessor-version":[{"id":7101,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/posts\/2583\/revisions\/7101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/media\/3262"}],"wp:attachment":[{"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/media?parent=2583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/categories?post=2583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/tags?post=2583"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/table_tags?post=2583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}