{"id":1664,"date":"2012-02-17T11:23:33","date_gmt":"2012-02-17T11:23:33","guid":{"rendered":"http:\/\/www.plumrocket.com\/blog\/?p=1664"},"modified":"2021-07-02T09:17:05","modified_gmt":"2021-07-02T09:17:05","slug":"seo-tips-image-optimization","status":"publish","type":"post","link":"https:\/\/plumrocket.com\/blog\/seo-tips-image-optimization","title":{"rendered":"SEO Tips: Optimization of Images"},"content":{"rendered":"<p><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">SEO<\/span><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\"> is an indispensable part of a successful website: if you have interesting and unique content, the number of visitors and followers will constantly grow improving your site ranking in search results. <\/span><\/p>\n<p><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">You probably know all the <a title=\"SEO Tips\" href=\"\/blog\/top-10-seo-tips-for-e-commerce\">tips<\/a> for writing good content and remember the necessity to use <a title=\"SEO-friendly URLs\" href=\"\/blog\/how-to-create-seo-friendly-urls\">SEO-friendly URLs<\/a>. <\/span><\/p>\n<p><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">SEO is where everything matters: every element of your website can be used to make it hit the top 10 of search engine results. <\/span><\/p>\n<p><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">Today we want to focus on images and the ways they can and should be optimized.<!--more--><\/span><\/p>\n<h3><strong style=\"mso-bidi-font-weight: normal;\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">Basic Rules of Image Choice<\/span><\/strong><\/h3>\n<ul>\n<li><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">Use images relevant to your target audience<\/span><\/li>\n<li><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">Use images relevant to the text they are inserted into \u2013 strange as it is, but this simple rule is often overlooked. Irrelevant images distract attention and irritate visitors.<\/span><\/li>\n<li><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">Use high-quality images<\/span><\/li>\n<li><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">Use standard formats. The most common formats are .jpg, .gif, and .png. Using them you will avoid any problems with viewing and sharing images.<\/span><\/li>\n<\/ul>\n<h3><strong style=\"mso-bidi-font-weight: normal;\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">Optimization of Images for Search Engines<\/span><\/strong><\/h3>\n<p class=\"MsoNormal\" style=\"text-indent: 35.45pt;\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">First, pay attention to file name. Be sure to use your keywords in the file name: no need to say that if you own a <a title=\"Sample Sales Sites\" href=\"\/blog\/ecommerce-sample-sales-script\">sample sales website<\/a> offering shoes, then the images should be named like manolo_blahnik36.jpg instead of img7.jpg. <\/span><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">If your website is dedicated to flowers, be sure to provide unique names for all the images describing various flowers. This is called focus keyword usage. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-indent: 35.45pt;\"><span lang=\"EN-US\" style=\"mso-ansi-language: EN-US;\">The same rule works with text surrounding images \u2013 when you provide an appropriate description of the image in the surrounding text, search engines will find you faster thanks to the keywords. You should also consider situations when images cannot be shown in a browser. An efficient way to overcome possible problems is to add descriptive text to the image Alt attribute.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-indent: 35.45pt;\"><span style=\"text-indent: 35.45pt;\">Another way to improve your site ranking is to have <\/span>external links <span style=\"text-indent: 35.45pt;\">from other sites to the page your image is on. This will also help search engines find your images.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-indent: 35.45pt;\"><span style=\"text-indent: 35.45pt;\">Of course, fulfilling all these procedures will take your time and effort, but the reward is worth it. We hope that the tips provided above show you that some small adjustments to your <\/span>image optimization<span style=\"text-indent: 35.45pt;\"> can improve search visibility, as well as, a better user experience for visitors to your website.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"text-indent: 35.45pt;\">\n","protected":false},"excerpt":{"rendered":"<p>SEO is an indispensable part of a successful website: if you have interesting and unique content, the number of visitors and followers will constantly grow improving your site ranking in search results. You probably know all the tips for writing good content and remember the necessity to use SEO-friendly URLs. SEO is where everything matters:&#133; <a class=\"read-more\" href=\"https:\/\/plumrocket.com\/blog\/seo-tips-image-optimization\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":3141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[82],"tags":[146,147,145,144,142,143],"table_tags":[],"_links":{"self":[{"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/posts\/1664"}],"collection":[{"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/comments?post=1664"}],"version-history":[{"count":19,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/posts\/1664\/revisions"}],"predecessor-version":[{"id":7180,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/posts\/1664\/revisions\/7180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/media\/3141"}],"wp:attachment":[{"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/media?parent=1664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/categories?post=1664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/tags?post=1664"},{"taxonomy":"table_tags","embeddable":true,"href":"https:\/\/plumrocket.com\/blog\/wp-json\/wp\/v2\/table_tags?post=1664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}