Currently, raster (bitmap files) and vector graphics are used in web design. But if you want to make a great logo and fully enjoy the use of it you should pick vector graphics for it in the first place. And this is why most designers opt for it.
1. Easier to re-edit.
Logo is the design element that is likely to be re-edited several times before there is a compromise between the client and designers. The fact that you don’t have to remake the design entirely to change some part of it is what makes designers prefer vector graphics. This can save both time and effort.
2. No image distortion.
Another good thing about vector images is that they will not get distorted no matter how much enlarged, unlike raster images that usually look jagged, blurry or pixelated when enlarged. Hence, you will be able to use it for various purposes in various sizes. The picture will remain sharp and all parts of it will still look proportional.
3. It is perfect for detailed images.
Since vectors use lines, it is easier to work on detailed illustrations. Moreover, detailed illustrations will look sharp and clear. For this reason, vector graphics is good to be used in both animations and presentations.
4. Vector drawings are scalable.
Basically, this is one of the greatest advantages of vector graphics. Such drawings can be scaled to any size you need with no loss of quality. Since you can easily make it small for letterhead or huge for a billboard, vector graphics will the best choice for designing logos. The only thing you should remember here is that if you reduce such images too much, thin lines will no longer be visible but if you enlarge these too much small mistakes will be visible too.
5. Vector graphics look better in print.
Company logos are going to be used for all sorts of business communication, corporate website, letters, leaflets etc. included. That’s why it is important to have a logo format that is going to look great in both digital and printed media.
Now that you’ve learned the benefits of using vector graphics in logo designing, you can create one to experience the benefits of this type of graphics.