Twitter is sometimes referred to as a “micro-blogging” system. With 140 or less characters one can send messages informing about various events. Using Twitter for website promotion is not a new idea since social media have become an indispensable part of current online marketing.
But when talking about your promotion campaign, the success of your Twitter messages (tweets) depends on whether anyone pays attention to what you say. Top twitterers have huge crowds of followers that hang on every word. Often, followers can bring you more attention by re-tweeting your messages—that is, sending out your message to their followers. Continue reading