Tag Archives: social networks

Customer Loyalty Strategy Step 4: Active Support and Promotion

Today’s is the final post in the series devoted to customer loyalty strategy planning. We have shared with you our ideas on how to attract visitors to your Magento store, how to make them buy actively, how to win their attention back if they start losing interest in your brand. Today we are going to tell you what you should do to incite your registered customers to promote your Magento site among their friends through word of mouth and social media.

Actually, there is no big secret about it. If your customers act as your site advocates in the net, it is quite natural to be grateful for the work they do. So, what can you as a site owner offer your customers to show your gratitude? Well, the best solution is a Magento rewards system offering free shipping, gifts, special events, bonuses and extra discounts.

  1.  Keep in mind the following: it is important to analyze your customers’ behavior and always be grateful to those users who actively share information about your store in the social media. You can send a personalized e-mail and offer some special bonus for their activities.
  2. Nothing unites people more than common celebrations of special occasions. If you want to turn your loyal customers into a family of brand supporters, be sure to reward them on the occasion of your site anniversary, or offer them a free gift on the anniversary of their signing up. This will show that you do care for them and aim at making them feel happy while staying with your Magento store for years on.

There are many ideas and strategies that can help your win your customer loyalty. We recommend you to pay attention to the Magento Loyalty Program Package developed by Plumrocket.com. This solution is the result of years of expertise that combined two of our best extensions including Invitations Magento Extension and Reward Points Magento Extension.  These are easy-to-use must-have tools for membership sites allowing business owners to quickly increase the number of registered customers, incite them to promote your brand and be rewarded for it.

For more solutions for successful running a magento site visit our store.

Customer Loyalty Strategy Step 3: Re-engagement

We’ve previously told you what techniques to use to invite more clients to your Magento store and what to do to make them buy actively. However, people are quite often unpredictable creatures, or to be more precise, there are tons of reasons why registered customers stop making purchases at your store despite all of the unique offers you have for them.

Today we want you to learn how to win back your inactive customers. This is the stage we call re-engagement. Here you will learn how to rebuild your relationship with this type of clients and make them happily spending customers.

So, your registered customer has totally lost interest in your company: he/she stops purchasing from you, ceases to engage with your brand or, the worst option, – simply unsubscribes from your Magento store.

Don’t panic! There are some tips that can save the situation.

1)    Be honest! Admit it! You miss your customers. You have desperately missed them – so, why not write an e-mail telling your clients how much you need them back. Make sure your “Miss you” e-mail has a unique design accompanied by your brand details to show that personal touch. Invite your customer to return back home to your site. Tell your customers that his/her attention to your brand is what you value most.

2)    The Re-engagement offer. If you want your inactive customer start buying again, offer them a high discount on the product they have regularly bought at your store. The key is to create urgency by setting the condition that the offer will expire within 3-5 days. Send the reminder letter 24 hours before the offer expires to inform your customer again. Very often users have to plan their budget carefully. So, if they get the chance to buy their favourite product at a much lower price, they are very likely to use this opportunity. And you will have one more customer back to the membership club.

3)    If the above mentioned methods do not work, send a 100% personalized e-mail to your inactive client. Include his/her name at the beginning, as well as your customer service representative’s name with his signature at the end of the e-mail. Provide a short overview of your company, tell why it is the best place to buy from; remind that your company always controls the quality of the products and services, and provides the best delivery options possible, etc. Remind your customer that all his/her previous orders have been delivered in time and … that as time has passed, you have prepared many pleasant surprises for your clients: for instance, tell them that there is a Magento mini cart or a user-friendly Magento Size Chart plugin available at your magento store and offer your client to try it. You can also enable Social Login to let users have a single Magento social login to access your site.  In other words, show that you really care and your customers will appreciate it.

Re-engaging your inactive customers is not an easy task. It is like trying to revive withered plants – a time-consuming effort. But if you do your best and work patiently, be sure to see a garden full of blossom, i.e. happily spending customers.

And how do you win your customers back? Leave your comments below to share your ideas!

Using the Potential of Social Media Networks for Your Online Business

Did you know that nine out of ten visitors seek information using search engines? Did you know that eight out of ten visitors don’t bother to move past the first page of search results? And finally, do you understand the difficult it takes to get to the top page of search engine ranks as well as make a visitor buy your products? A well formed website is half the battle – you also have to make people visit your website.

If you have some experience in e-commerce, you probably know about the necessity of Search Engine Optimization. But today we will tell you about another marketing strategy to increase the sales. It is Social Media Marketing. Continue reading