Tag Archives: Search Engine Optimization

Mission Impossible? How to Survive in the New SEO Reality

SEO has always been and, is likely to be an ever-changing industry. Only a few years ago, all you needed for a highly ranked website was a list of keywords and fresh content. Nowadays, you have to keep in mind smart link-building, social media signals, site speed, ever-changing Google algorithms,  and, of course, the King – His Majesty Content. It is difficult to manage all this, indeed, but difficult doesn’t mean impossible.

So, let’s analyze what a site owner should pay special attention to let his site survive and flourish in the new SEO age.

The greatest changes in the realm of SEO are very closely associated with the well-known Panda and Penguin Google’s search results ranking algorithms launched over the last years. Major changes have been introduced step-by-step starting with the first one in February 2011.

Nowadays, the new age of SEO implies the following aspects:

  • Evaluating User Experience
  • Smart Link-building
  • Analyzing Social Media Signals

What does all this mean to an average site owner? Well , it means working hard to rank high in the search results. But, luckily, the game is worth the candle. And this is why.

User Experience.  Remember that except for being well designed and responsive, your website must provide direct answers to users’ queries, meaning that you have no moral right to disappoint and frustrate visitors to your site with bad navigation, slow site speed and obsolete information. Users will leave and never return to you again. No need to say what lack of traffic means to an e-commerce entrepreneur. Make sure there are no above mentioned problems at your site, and give positive emotions to anyone visiting your site.  You will get many loyal customers who will start sharing, and bookmarking, including  higher dwell time metrics  and more return visits. In its turn, such user behavior is a powerful factor to your site’s SEO

Smart Link-Building

There is a huge difference between link-building now and link-building some 3 years ago. After Google Penguin was launched on April 24 of 2012, all the  websites that relied on low-quality, automated link-building (like auto-approved blog commenting, forum posting, directory listing, etc. ) saw their rankings drop sharply down.

Today, you should make complete content strategy working for you, to succeed. This includes relevant anchor text, linking to credible link-worthy content and having backlinks between powerful authorities in your industry. This is what search engines like.

Social  Media Signals include Facebook Likes and shares, Twitter Retweets,  Google +1′s and shares, LinkedIn shares, etc. By embedding social sharing buttons you can easily encourage users to grant more positive social signals for your site pages. Moreover, having a lot of social shares means increased traffic, which can mean more user activity for search spiders.

To sum it up, we can see that Google’s efforts to tighten up the search engine results are primarily aimed at sites that have used bad SEO tactics in the past.

The bad habits are also called Black Hat SEO techniques including keyword stuffing, doorway pages, using invisible text, adding unrelated keywords to the page content or even page swapping i.e. changing the webpage entirely after it has been ranked by search engines.

To survive in the age of new SEO (also called White Hat SEO) you will have keep working on keyword analysis, link building and backlinking as well as writing content for human readers for the reasons as explained above.

Rebuilding good reputation will definitely take time. Some experts say, it can take up to sixth months to keep a site ranking high according to the new white hat algorithm. But be patient and in the long run your site will be resilient and unaffected by future Google updates.

Plumrocket Blog Celebrates Its 1st Anniversary

It’s been a year since we launched Plumrocket Blog. September 2011 was the birth month of our blog. Technically, the first posts appeared in May 2011 after the website itself was redesigned. But in September 2011 we started posting weekly … and kept informing and entertaining our visitors ever since.

As you probably know, the IT areas we deal with are e-Commerce, Online Marketing, Search Engine Optimization, Web design, Web hosting, Website Development etc. You may want to ask us ‘Why?’ – ‘Why are we doing this?’ Continue reading

How to Make a Website that Works?

Are you going to start your own business? Then you need a website to provide more and more customers for you. But there is one thing you have to keep in mind. A website to ensure your online presence is not enough anymore, – an efficient website has to work, bringing you both clients and profit.

So, what do you need to make your website work? Let’s find it out!

First, FORGET that a poorly designed, impractical, invisible for search engines and hard to navigate website can possibly have anything to do with your business. If you want to be successful, then aim at efficient design, high performance and practicality of your website. Continue reading

Do I Need SEO for My e-Commerce Website? Top 10 SEO Tips

This post is intended to help those website owners who run an e-commerce website and want to improve its ranking in search engines listings.

Let’s make it clear: you have the best web hosting that never fails; you have intuitive navigation and beautiful website design but your website doesn’t bring you the expected profit. What’s wrong with it? Perhaps, when internet users key into the search line something like “Christmas presents”, they get their top 10 websites while yours is far behind these leaders. Continue reading

Typical SEO Mistakes and a Little Something More…

Every now and then we can hear the question “Why my website doesn’t work?”. And it is a pity to hear these desperate appeals from beginning website owners. No wonder they are frustrated – they’ve paid for the business idea (or, hopefully, they made it up themselves), web hosting, web development, web design, they worked with photographers and marketers… and got nothing in the end: no traffic, to visitors, no customers, no return of expenses via PPC Ads. Anyone would feel desperate in this situation.

But now it’s time to stop moaning and start acting. Continue reading

SEO: Using SEO-Friendly URLs

When we talk with our customers the first point to discuss for us is the URL of their website. We explain them the important of a SEO-Friendly URL.

Do you want to know more about this SEO Tip?

URL stands for Uniform Resource Locator. Search engine optimization depends greatly on the URLs you use in your website. Complex and hard-to-read URLs are often called dirty URLs because they are usually littered with punctuation and identifiers that are irrelevant to the ordinary user. Continue reading

Using the Potential of Social Media Networks for Your Online Business

Did you know that nine out of ten visitors seek information using search engines? Did you know that eight out of ten visitors don’t bother to move past the first page of search results? And finally, do you understand the difficult it takes to get to the top page of search engine ranks as well as make a visitor buy your products? A well formed website is half the battle – you also have to make people visit your website.

If you have some experience in e-commerce, you probably know about the necessity of Search Engine Optimization. But today we will tell you about another marketing strategy to increase the sales. It is Social Media Marketing. Continue reading