Color is an essential part of design. Web designers should keep in mind that every color has its symbolism and is capable of stirring different emotions in visitors to a website.
You, probably know that there are cool, warm and neutral colors; that green is associated with health, growth and wealth, and sometimes it signifies spring, renewal, and fertility, as well as, jealousy or inexperience. Black represents power, elegance, and sophistication… Every color has something more behind it – this is what they call color theory.
There are many works describing the basics of color theory, and its implementation in web design and even in internet marketing. Continue reading