Squarespace for Small Business: Complete Guide to Features, Pros & Cons

Whether you’re running a retail store, offering services, or selling handmade products, a well-designed website helps build credibility, attract customers, and grow your revenue. For many business owners and merchants, Squarespace for small business has become the go-to solution. If you’re a small business owner evaluating your options, this article will help you understand why… Read More

Ecommerce Navigation in 2024: Examples & Best Practices

Navigation on the website is a critical thing for every ecommerce business. The way content is structured directly influences conversions, user satisfaction, and SEO of your website. Ecommerce navigation should be well-structured and has unique requirements designed to assist customers in finding and purchasing things. This can be achieved through different features like a sticky… Read More

How to Effectively Handle & Manage Magento 2 Returns

With the increasing popularity of online shopping over the last decades, product returns have become an integral part of the customer buying experience. Except for regular returns, many shoppers now purchase different sizes of an item with the intent to return the ones that don’t fit. And while returns can lead to higher operational costs… Read More

Magento 2.4.7 Upgrade: What to Consider

The latest version of Magento, one of the most popular eCommerce platforms, was released on April 9, 2024. Although it’s a minor release (2.4.x change, not 2.x.0), it is packed with significant security enhancements, performance optimizations, and new features. But before you rush to upgrade Magento to the latest version, let’s take a strategic look… Read More

Privacy Sandbox: Is Your Business Ready for Google Chrome Changes?

Data privacy has been a great concern for Internet users in recent years. Among the myriad of worries, targeted advertising and cross-site tracking have gained significant attention. You must have noticed at least once that if you click on a product through an ad, similar product ads start following you everywhere on the web. This… Read More

Cloudways Magento Hosting: Maximizing E-commerce Performance

When it comes to setting up an e-commerce store, the platform you choose is as crucial as the products you sell. Magento, known for its robustness and flexibility, is a platform of choice for many online merchants. However, the true potential of a Magento store can only be unleashed when it’s backed by stellar hosting… Read More

Announcing: Plumrocket and Hyvä Partnership

With over 15 years of experience and a deep passion for Magento and eCommerce development, Plumrocket strives for innovation and improvement. And today, we are excited to share some wonderful news! Plumrocket has achieved a significant milestone by becoming an official Hyvä Technical Partner. This collaboration represents a deep commitment to enhancing your eCommerce experience… Read More

How to Set Magento 2 Cookie Lifetime: Best Practices & Steps

Adjusting the Magento 2 cookie lifetime affects the duration for which a customer’s session remains active. A shorter cookie lifetime may require users to log in more frequently, while a longer cookie lifetime may pose security risks. Therefore, it’s important to strike a balance based on your specific business requirements and security considerations. The default… Read More

Two Best Ways to Enable Magento 2 Cookie Notice

Enabling Magento 2 Cookie Notice can be a complex task, since website owners need to comply with various legal regulations such as the General Data Protection Regulation (GDPR), the ePrivacy Directive, and others. Read more about cookies and cookie notices in our previous article. Correctly configuring your cookie notice is essential to meet the requirements… Read More

Magento 2 Cookie Notice: Everything You Need to Know

Cookies are playing a key role in enhancing user experience and providing personalized content in today’s digital landscape. However, you must inform visitors about the use of cookies on your website and obtain their consent to this effect as required by the Cookie Law. You will find everything you need to know about cookies and… Read More

Prepare Your Magento Store for Google Analytics 4

The tools and platforms we use to run our online businesses are constantly evolving with the evolution of technology. The upcoming end of life of Universal Analytics, scheduled for 1 July 2023, is one such change. This development is a significant shift in the Analytics field, and website owners are encouraged to migrate to more… Read More

Ecommerce Navigation in 2024: Examples & Best Practices

Free Marketing Calendars 2018

We are happy to present you our annual compilation of free e-commerce marketing calendars! In our selection you can find the marketing calendars 2018 for the countries of North America and Latin America, Europe, Nordic and Asia-Pacific regions. At Plumrocket we are convinced that every business owner will find our marketing calendars beneficial for their businesses. What is a marketing calendar and… Read More

Iconic Animal Logos

There are dozens of logos easily recognizable all over the world. Who doesn’t know the famous Coca-Cola brand or minimalist Nike sign? Or do you happen to know a person who has no idea what a bitten Apple, or a huge yellow letter “M” against a red background mean? These are iconic logos. Created in… Read More

Free Marketing Calendars 2019

It is well-known that successful marketing depends on planning, and one of the greatest ways to avoid missing any details is to use marketing calendars 2019. Going beyond basic scheduling, a calendar can be used for all aspects of your marketing strategy: determining the target audience, setting up your business objectives, tracking resources, and a… Read More

Must-Have Extensions to Improve Product Reviews in Magento 2

Today, it is impossible to imagine an ecommerce store without a review section, and this is especially true for Magento 2 platforms. While Magento offers baseline review capabilities, truly harnessing the power of customer feedback to build trust, gain insights, and directly boost sales often requires going beyond the default setup. Reviews serve as critical… Read More

Magento 2 Hyvä Theme: Everything You Should Know

The success of e-commerce stores mostly depends on converting website visitors into customers. However, low-performing websites can distract users and influence purchases. To thrive in the competitive sphere of e-commerce, it’s crucial to regularly optimize and improve your website to provide the best shopping experience for first-time and returning customers. Magento 2 ecommerce platform, besides… Read More

Testing Magento performance optimization

As you already know, magento site performance is an important factor. It affects your business in multiple ways such as search ranking, conversion rates, online sales, user engagement, operational costs and usability. It is what defines your online store’s place in search ranking list, and consequently determines the revenue you can expect from your Magento… Read More

Store Credit Refunds: A Complete Guide for Retailers

Refund often is a pain point for merchants and customers, but it is a part of the shopping process. Store credit refunds offer a promising solution by transforming a negative experience into a new purchase opportunity.

Besides store credit as a refund option, you can discover alternative and powerful ways to use these credits to magnetize sales. However, to achieve remarkable results and deliver an exceptional experience, you must have a comprehensive understanding of this tool.

Magento 2 Structured Data: A Comprehensive Guide

Some websites, especially complex ones, struggle with Google crawling. It might take time to process information and images on a page. To help search engines better understand the page’s content, you can implement structured data. Magento 2 structured data organizes information so that Google can process it more easily and quickly. Rich snippets, which appear… Read More

Free Marketing Calendars for 2020

Every year our team prepares free marketing calendars for our clients. As you may already know, a well-planned marketing campaign can be essential for any business. Having a detailed marketing calendar at your fingertips can help you in many ways beyond basic scheduling of sales: determining the target audience, setting up your business objectives, tracking resources,… Read More