Squarespace for Small Business: Complete Guide to Features, Pros & Cons

Whether you’re running a retail store, offering services, or selling handmade products, a well-designed website helps build credibility, attract customers, and grow your revenue. For many business owners and merchants, Squarespace for small business has become the go-to solution. If you’re a small business owner evaluating your options, this article will help you understand why… Read More

Colors in Web Design: Where Purple Works!

Color is an essential part of the design. Web designers should keep in mind that every color has its symbolism and is capable of stirring different emotions in visitors to a website. You, probably know that there are cool, warm and neutral colors; that green is associated with health, growth and wealth, and sometimes it… Read More

SEO Tips: Don’t Underestimate Internal Linking

Sometimes even the most proficient SEO experts underestimate internal linking, not to say about beginners in the field who basically get consumed in the keywords forgetting that internal links are a key factor of SEO effectiveness. Not only visitors to a website like having internal links on the page, but also search engines make good use… Read More

E-commerce Trends 2012

E-commerce is a rapidly developing industry that is characterized by constant improvement. Today we are going to talk about e-commerce trends in 2012. It seems that in nearest future online marketing will finally erase all borders and limits still existing between manufacturers and customers, brands and locations. So, let’s find out what the face of… Read More

The Most Creative Packaging Design for Your Inspiration

It seems that packaging design has evolved into something more than just a box for products with a brand name on it. Today it is a new art trend. Designers’ imagination can only make you wonder what the source of their inspiration is. Simple and sophisticated, hi-tech and intentionally antiquated modern packages will never leave… Read More

Comparison Shopping Websites Choose the Best for You

Recently our company has launched a comparison shopping website. We decided to elaborate on this subject here to tell you more about such websites. In general, comparison shopping websites are price engines that collect information about products, and their features and prices. Millions of consumers use online comparison shopping since it enables them to quickly… Read More

Retro and Vintage – a Web Design Trend 2012

What’s old is new again. The retro style is a huge trend right now. Nowadays, retro and vintage trends can be seen in a variety of stylish web sites. The retro elements in modern web design are subtle but clearly defined: the air of old times is felt in old-fashioned typography in a logo, a… Read More

An Insight into Responsive Web Design

Mobile web has set up new standards for web designers and developers. The new generation of web design is Responsive Web Design. It is supposed to be compatible with desktop computers and notebooks as well as smart devices like iPods, iPads, i-phones, tablets, netbooks, etc. Since more and more users use their smartphones to access… Read More

Iconic Animal Logos

There are dozens of logos easily recognizable all over the world. Who doesn’t know the famous Coca-Cola brand or minimalist Nike sign? Or do you happen to know a person who has no idea what a bitten Apple, or a huge yellow letter “M” against a red background mean? These are iconic logos. Created in… Read More

Web Design Trends 2012: Using Rich Textures

We have already told you that one of the Web Design Trends 2012 is using textures. Textures are used in every sort of design. Nowadays you can see splendid textures used in business cards, mobile applications, and definitely in website designs. Appropriately used texture can help you achieve brilliant results by creating the realistic and… Read More

Ecommerce Navigation in 2024: Examples & Best Practices

Navigation on the website is a critical thing for every ecommerce business. The way content is structured directly influences conversions, user satisfaction, and SEO of your website. Ecommerce navigation should be well-structured and has unique requirements designed to assist customers in finding and purchasing things. This can be achieved through different features like a sticky… Read More

Free Marketing Calendars 2018

We are happy to present you our annual compilation of free e-commerce marketing calendars! In our selection you can find the marketing calendars 2018 for the countries of North America and Latin America, Europe, Nordic and Asia-Pacific regions. At Plumrocket we are convinced that every business owner will find our marketing calendars beneficial for their businesses. What is a marketing calendar and… Read More

Iconic Animal Logos

Free Marketing Calendars 2019

It is well-known that successful marketing depends on planning, and one of the greatest ways to avoid missing any details is to use marketing calendars 2019. Going beyond basic scheduling, a calendar can be used for all aspects of your marketing strategy: determining the target audience, setting up your business objectives, tracking resources, and a… Read More

Must-Have Extensions to Improve Product Reviews in Magento 2

Today, it is impossible to imagine an ecommerce store without a review section, and this is especially true for Magento 2 platforms. While Magento offers baseline review capabilities, truly harnessing the power of customer feedback to build trust, gain insights, and directly boost sales often requires going beyond the default setup. Reviews serve as critical… Read More

Magento 2 Hyvä Theme: Everything You Should Know

The success of e-commerce stores mostly depends on converting website visitors into customers. However, low-performing websites can distract users and influence purchases. To thrive in the competitive sphere of e-commerce, it’s crucial to regularly optimize and improve your website to provide the best shopping experience for first-time and returning customers. Magento 2 ecommerce platform, besides… Read More

Testing Magento performance optimization

As you already know, magento site performance is an important factor. It affects your business in multiple ways such as search ranking, conversion rates, online sales, user engagement, operational costs and usability. It is what defines your online store’s place in search ranking list, and consequently determines the revenue you can expect from your Magento… Read More

Store Credit Refunds: A Complete Guide for Retailers

Refund often is a pain point for merchants and customers, but it is a part of the shopping process. Store credit refunds offer a promising solution by transforming a negative experience into a new purchase opportunity.

Besides store credit as a refund option, you can discover alternative and powerful ways to use these credits to magnetize sales. However, to achieve remarkable results and deliver an exceptional experience, you must have a comprehensive understanding of this tool.

Magento 2 Structured Data: A Comprehensive Guide

Some websites, especially complex ones, struggle with Google crawling. It might take time to process information and images on a page. To help search engines better understand the page’s content, you can implement structured data. Magento 2 structured data organizes information so that Google can process it more easily and quickly. Rich snippets, which appear… Read More

Free Marketing Calendars for 2020

Every year our team prepares free marketing calendars for our clients. As you may already know, a well-planned marketing campaign can be essential for any business. Having a detailed marketing calendar at your fingertips can help you in many ways beyond basic scheduling of sales: determining the target audience, setting up your business objectives, tracking resources,… Read More