Magento 2 Hyvä Theme: Everything You Should Know

Every second counts in ecommerce. A one-second delay can reduce conversions by 7%, while 53% of mobile users abandon sites that take longer than three seconds to load. For Magento 2 merchants, this is a real problem. Traditional themes like Luma often struggle to deliver the fast experiences modern shoppers expect, resulting in lower search… Read More

How not to Design a Logo

An indispensable element of any brand, company or business is a logo. Is it possible to imagine McDonald’s without its famous yellow ‘M’, or Starbucks without its twin-tailed siren? A good logo is very valuable for your business. It is what will bring you immediate recognition, trust and loyalty. That’s why try hard to design… Read More

How to Increase Traffic by Means of Recovering Your Lost Visitors: User Friendly Error Pages

If you are reading this, you probably are either a keen internet user or a person interested in increasing traffic by all means. Website ranking by search engines greatly depends on its traffic. One of the ways to increase it is to make your previously lost visitors come back to your website. Or, you can… Read More

The Interaction between Content, SEO and Social media

Twitter chats, Facebook, Google+ and other social media platforms are steadily growing in popularity. Online marketers have already learned how to use them for their business strategies, but today we would like to analyze the interaction between content, SEO and social media. Well, good content is the basis of any website. It has to be… Read More

Nyhabitat.com: The Story of One Project

Have you ever had a feeling of joy and satisfaction combined with pride in your long-cherished achievements? If not, we can try to describe this feeling. The reason of our elevated spirit is the launch of our latest project. It is the vacation rental website nyhabitat.com. The company dealing with providing apartments in New York… Read More

SEO Tips: Optimization of Images

SEO is an indispensable part of a successful website: if you have interesting and unique content, the number of visitors and followers will constantly grow improving your site ranking in search results. You probably know all the tips for writing good content and remember the necessity to use SEO-friendly URLs. SEO is where everything matters:… Read More

Using Google+ for Business: An Online Marketing Strategy

The benefits of Google+ have already been thoroughly analyzed by online marketing professionals. Due to the integration of Google Search and Google+ the system offers great opportunities for business. With Google+ you will be able to create an influential and optimized profile for your business. Let’s find out how to do it in the right… Read More

Talking with Clients Properly…

Communication is an important means of “building bridges” between a web designer and his clients. Learning how to carry out a compelling conversation with your clients, and especially a non-tech-savvy client is a crucial skill that all freelance web designers should possess. Today, we are going to analyze some strategies for how to talk with… Read More

Colors in Web Design: Where Purple Works!

Color is an essential part of the design. Web designers should keep in mind that every color has its symbolism and is capable of stirring different emotions in visitors to a website. You, probably know that there are cool, warm and neutral colors; that green is associated with health, growth and wealth, and sometimes it… Read More

SEO Tips: Don’t Underestimate Internal Linking

Sometimes even the most proficient SEO experts underestimate internal linking, not to say about beginners in the field who basically get consumed in the keywords forgetting that internal links are a key factor of SEO effectiveness. Not only visitors to a website like having internal links on the page, but also search engines make good use… Read More

Magento vs Shopify: Which is Better?

Magento and Shopify are quite different in their nature: one allows full control over code while the other provides an opportunity to create a website without coding skills. However, sometimes, ease of use doesn’t equal success and effectiveness. To build a thriving online store, you should consider a number of facts and compare different features… Read More

Free Marketing Calendars 2018

We are happy to present you our annual compilation of free e-commerce marketing calendars! In our selection you can find the marketing calendars 2018 for the countries of North America and Latin America, Europe, Nordic and Asia-Pacific regions. At Plumrocket we are convinced that every business owner will find our marketing calendars beneficial for their businesses. What is a marketing calendar and… Read More

How to Grow Your Store with Magento AI: Best Extensions, Tools & Trends for 2025

Magento AI refers to the use of artificial intelligence tools and extensions—both native (like Adobe Sensei) and third-party—that integrate with Magento 2 to automate tasks, personalize the shopping experience, and drive smarter operations.

In this guide, we’ll break down the top AI-powered Magento tools, show real-world results from merchants, and share what’s coming next for Magento AI in 2025 and beyond.

Magento to Shopify Plus Migration: 5 Key Reasons & Potential Challenges

For years, Magento (now Adobe Commerce) has been a powerhouse in the eCommerce world, known for its deep customization capabilities and robust feature set. Many successful businesses built their foundations on it. But the digital landscape waits for no one. Today, many growing brands using Magento find themselves grappling with increasing complexity, costly and time-consuming… Read More

Custom vs Template Website: Which Scales With Your Ambition?

When building a website, one of the first decisions you’ll face is whether to go with a custom website design or use a template website. This choice can significantly impact your site’s performance, branding, and long-term scalability. Whether you’re launching a new brand or refreshing an existing one, understanding the difference between custom vs template websites is crucial.

Wix vs Squarespace for Ecommerce: Which One Actually Delivers?

In the fast-paced world of online retail, choosing the right ecommerce platform can make or break your business. Two of the most popular contenders—Wix and Squarespace—offer all-in-one website builders with robust ecommerce capabilities. But when it comes to running a successful online store, which one gives your business the edge?

Iconic Animal Logos

There are dozens of logos easily recognizable all over the world. Who doesn’t know the famous Coca-Cola brand or minimalist Nike sign? Or do you happen to know a person who has no idea what a bitten Apple, or a huge yellow letter “M” against a red background mean? These are iconic logos. Created in… Read More

Free Magento Extension Installation (Limited-Time Offer)

At Plumrocket, we know how important it is for your Magento store to run smoothly and efficiently. A significant portion of customers who apply for our Magento extension installation service are merchants without technical knowledge or those who have already tried to install extensions themselves and encountered compatibility issues or other installation hurdles. These issues… Read More

Free Marketing Calendars 2019

It is well-known that successful marketing depends on planning, and one of the greatest ways to avoid missing any details is to use marketing calendars 2019. Going beyond basic scheduling, a calendar can be used for all aspects of your marketing strategy: determining the target audience, setting up your business objectives, tracking resources, and a… Read More

Meet Magento NYC & Canada 2025: Must-Attend Ecommerce Event of the Year

This fall, the Magento and Adobe Commerce community is gathering for two major events — starting with Meet Magento NYC on October 28, 2025 at Civic Hall, Manhattan.

Then on November 13, 2025, the excitement moves north for the first-ever Meet Magento Canada in Toronto, bringing the same world-class speakers, practical sessions, and global community energy to a new stage.