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Social Login for E-Commerce: Overview of the Top Online Stores

Social Login for E-Commerce: Overview of the Top Online Stores

August 19, 2025
eCommerce
Leave a comment

Nowadays people don’t want to spend time creating a new account and password every time they visit a new e-commerce website. According to the Research of Consumers Increasingly Interested in Social Login, 86% of users are bothered by the need to create accounts whenever they pass the website registration process.

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How Improving Your Website Checkout Process Can Increase Sales

How Improving Your Website Checkout Process Can Increase Sales

September 14, 2012
eCommerce, Marketing
Leave a comment 2012-14-09 09:30:55 plumrocket

Many e-commerce websites face the problem of checkout abandonment. They lose potential customers who have previously intended to make the purchase. Today we’ll try to find out what makes the checkout process difficult for buyers and how the problem can be solved. 1. Make checkout a clear process. Let the customers see what stage there… Read More

Why You Should Optimize Your Facebook Company Page Now

Why You Should Optimize Your Facebook Company Page Now

September 12, 2012
Marketing, Search Engines Optimization
Leave a comment 2012-12-09 09:07:07 plumrocket

When you search for the keywords dealing with your brand, you definitely want your company website to be present in the top of Google search results. SEO should be your top priority here. Luckily, social media provide a great opportunity for you to optimize your business website. Today, we want to tell you how you… Read More

Getting Closer to Your Customers – Making a Personal Website

Getting Closer to Your Customers – Making a Personal Website

September 7, 2012
Marketing, Website Development
Leave a comment 2012-07-09 07:13:40 plumrocket

We all live in the time of huge corporations easily recognizable on both sides of the Atlantics. They offer all the range of goods that a person can only dream of – from electronics to household goods. But when it comes to personal life, more and more users are inclined to work with a small… Read More

Upselling & Cross Selling – How to Sell More with Your Membership Website

Upselling & Cross Selling – How to Sell More with Your Membership Website

August 22, 2012
eCommerce
Leave a comment 2012-22-08 15:53:05 plumrocket

When people have more options they are likely to purchase more. That’s why offering more products and services, is a great chance for your website to bring you more money. Today, we want to tell you how providing more choices can boost sales on your membership website. Be sure not to provide too many options,… Read More

Tips to Make a Fast Website

Tips to Make a Fast Website

August 15, 2012
Web design
Leave a comment 2012-15-08 15:36:54 plumrocket

Much has already been told about the importance of smart navigation, appealing design and fresh content for a website to be a success. But there is one more thing every website owner should keep in mind – your website should be fast enough not to make your visitors irritate watching the slowly loading page… Below… Read More

The Benefits of Minimalist Web Design

The Benefits of Minimalist Web Design

August 3, 2012
Web design
1 Comment 2012-03-08 12:35:14 plumrocket

Before we start analyzing the features of minimalist design, let’s find out what the Theory of Minimalism is about. The key feature of minimalism as an art trend is the creative presentation of essentials in order to impress the viewer. It can be based on a combination of elements like light, shadow, color, shape, space… Read More

Guest Posting as a SEO Strategy

Guest Posting as a SEO Strategy

July 27, 2012
Search Engines Optimization
Leave a comment 2012-27-07 16:33:31 plumrocket

If you want your blog to be success get ready to interact with as many users as possible. Mere social media integration is not enough. Consider guest posting as your SEO strategy and this is why. Writing guest posts is a sort of networking for bloggers. It can both expand your reading audience and give… Read More

How to Increase Conversion Rates – That is the Question

How to Increase Conversion Rates – That is the Question

July 25, 2012
Search Engines Optimization, Web design
Leave a comment 2012-25-07 15:27:52 plumrocket

Unfortunately, great website design, smart navigation and fresh content fail to bring an internet-marketer what he needs – the website is great but the conversion rates are low. What can you do to solve this problem? Read this post to learn some simple tips that will help you boost your conversion rates. The first this… Read More

Why Local Search Engine Listing is Good for Your Business

Why Local Search Engine Listing is Good for Your Business

July 20, 2012
Marketing, Search Engines Optimization
Leave a comment 2012-20-07 11:09:42 plumrocket

From its very beginning, the Internet was meant to reach a global audience. No wonder it has become the key element of the marketing strategy for companies looking for the global market. But how about small local companies that are interested only in neighborhood customers? How can they make use of the Internet as their… Read More

Creating Fresh Content for Your Website

Creating Fresh Content for Your Website

July 19, 2012
Marketing, Search Engines Optimization
Leave a comment 2012-19-07 09:46:36 plumrocket

The key to a successful website is fresh and optimized content. It attracts visitors while creating more traffic for your site. Today we are going to find out what one should do to create fresh content for a website. The first thing you should do is to identify what your users need and meet these… Read More

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Magento 2 Hyvä Theme: Everything You Should Know

Magento 2 Hyvä Theme: Everything You Should Know

October 18, 2024
eCommerce
Leave a comment 2024-18-10 11:13:23 Anna Vyhura

The success of ecommerce stores mostly depends on converting website visitors into customers. However, low-performing websites can distract users and influence purchases. To thrive in the competitive sphere of e-commerce, it’s crucial to regularly optimize and improve your website to provide the best shopping experience for first-time and returning customers. For merchants facing the performance… Read More

Store Credit Refunds: A Complete Guide for Retailers

Store Credit Refunds: A Complete Guide for Retailers

September 25, 2024
eCommerce, Marketing
Leave a comment 2024-25-09 12:09:09 Anna Vyhura

Refund often is a pain point for merchants and customers, but it is a part of the shopping process. Store credit refunds offer a promising solution by transforming a negative experience into a new purchase opportunity.

Besides store credit as a refund option, you can discover alternative and powerful ways to use these credits to magnetize sales. However, to achieve remarkable results and deliver an exceptional experience, you must have a comprehensive understanding of this tool.

Free Marketing Calendars 2018

Free Marketing Calendars 2018

January 19, 2018
eCommerce, Marketing
5 comments 2018-19-01 12:51:15 plumrocket

We are happy to present you our annual compilation of free e-commerce marketing calendars! In our selection you can find the marketing calendars 2018 for the countries of North America and Latin America,  Europe,  Nordic  and Asia-Pacific regions.  At Plumrocket we are convinced that every business owner will find our marketing calendars beneficial for their businesses. What is a marketing calendar and… Read More

Must-Have Extensions to Improve Product Reviews in Magento 2

Must-Have Extensions to Improve Product Reviews in Magento 2

August 16, 2024
eCommerce, Marketing
Leave a comment 2024-16-08 10:58:20 Anna Vyhura

Today, it is impossible to imagine an ecommerce store without a review section, and this is especially true for Magento 2 platforms. While Magento offers baseline review capabilities, truly harnessing the power of customer feedback to build trust, gain insights, and directly boost sales often requires going beyond the default setup. Reviews serve as critical… Read More

Newsletter Popup Design Examples That Actually Work

Newsletter Popup Design Examples That Actually Work

January 24, 2025
eCommerce, Marketing, Web design
Leave a comment 2025-24-01 13:53:36 Anna Vyhura

When landing on the website, users often encounter a small window that encourages them to subscribe to email updates. This window is called a newsletter popup, and in exchange for an email subscription, it offers value, such as discounts, exclusive content, or news. When properly implemented, the popup may serve as an effective marketing tool, helping grow the email list and boosting customer engagement without being intrusive.

Magento 2 Structured Data Guide: Key Types & Setup Tips

Magento 2 Structured Data Guide: Key Types & Setup Tips

October 9, 2024
Search Engines Optimization
Leave a comment 2024-09-10 16:04:45 Anna Vyhura

Some websites, especially complex ones, struggle with Google crawling. It might take time to process information and images on a page. To help search engines better understand the page’s content, you can implement structured data. Magento 2 structured data organizes information so that Google can process it more easily and quickly. Rich snippets, which appear… Read More

Meet Magento NYC 2024: Discover Why You Can’t Miss It

Meet Magento NYC 2024: Discover Why You Can’t Miss It

September 19, 2024
eCommerce, News
Leave a comment 2024-19-09 15:41:12 Anastasiia Yaremchuk

Meet Magento NYC 2024 is just around the corner, and it promises to be one of the most insightful ecommerce events of the year. Scheduled for October 10, this year’s conference will unite Magento enthusiasts, developers, merchants, and industry leaders to share experiences and get inspired for new initiatives. In this spirit of collaboration, Plumorcket… Read More

Iconic Animal Logos

Iconic Animal Logos

January 4, 2012
Web design
Leave a comment 2012-04-01 17:36:56 plumrocket

There are dozens of logos easily recognizable all over the world. Who doesn’t know the famous Coca-Cola brand or minimalist Nike sign? Or do you happen to know a person who has no idea what a bitten Apple, or a huge yellow letter “M” against a red background mean? These are iconic logos. Created in… Read More

Order Tracking Page Design: DOs and DON’Ts

Order Tracking Page Design: DOs and DON’Ts

September 17, 2024
eCommerce, Marketing, Web design
Leave a comment 2024-17-09 12:21:27 Anna Vyhura

The order tracking page is the place on the website where customers can keep track of their orders and check their statuses. Optimizing this page is as necessary as optimizing the homepage or product page, because there you can encourage more sales. However, the order tracking page is different from other pages, so the optimization process and strategies used should be appropriate to its purposes.

Free Marketing Calendars 2019

Free Marketing Calendars 2019

January 15, 2019
eCommerce, Marketing
2 comments 2019-15-01 18:50:33 plumrocket

It is well-known that successful marketing depends on planning, and one of the greatest ways to avoid missing any details is to use marketing calendars 2019. Going beyond basic scheduling, a calendar can be used for all aspects of your marketing strategy: determining the target audience, setting up your business objectives, tracking resources, and a… Read More

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