Have you ever hesitated before buying online? We’ve all been there. To calm those doubts, we instinctively check reviews for reassurance. That’s the social proof example in action. It demonstrates real people’s experience of using a product or service. The thing is, we rely on the actions and decisions of others to navigate uncertainty, and… Read More
Customer Loyalty Strategy Step 2: Active Participation
In our previous post we told you what to do in order to attract visitors to your site, as well as discussed what the first steps in planning your e-mail campaign should be. Today, we will try to clarify the key steps to be made if you want your registered customers to buy actively. Turning… Read More
Mission Impossible? How to Survive in the New SEO Reality
SEO has always been and, is likely to be an ever-changing industry. Only a few years ago, all you needed for a highly ranked website was a list of keywords and fresh content. Nowadays, you have to keep in mind smart link-building, social media signals, site speed, ever-changing Google algorithms, and, of course, the King… Read More
Customer Loyalty Strategy Step 1: Invitation and Introduction
Customer loyalty is to some extent similar to a love relationship between people. It can come at first sight full of passion and anticipation, or it can be a long way before you reach the highest level of mutual understanding, support and trust. The good thing about the latter is that once reached, it is… Read More
Magento Ajax Login – the Quickest Path to User Registrations
Magento Commerce is becoming a more and more competitive industry. Each membership site owner is trying to do his best to improve user experience and attract customers to his store. Understanding that most users do not want to waste time waiting for the page to load, web developers have come up with the idea of… Read More
How private sales store can benefit from affiliate program?
The e-commerce website became an integral part of the nowadays overall business world. The Internet marketing industry has become more and more advanced. Affiliate programs have grown quickly since they first emerged on the market. Affiliate marketing is driven by entrepreneurs who are working at the edge of Internet marketing. Maintaining a successful affiliate program… Read More
Testing Magento performance optimization
As you already know, magento site performance is an important factor. It affects your business in multiple ways such as search ranking, conversion rates, online sales, user engagement, operational costs and usability. It is what defines your online store’s place in search ranking list, and consequently determines the revenue you can expect from your Magento… Read More
How Does Magento Performance Affect Search Ranking?
If you are an SEO expert, you should know that site speed is a factor Google considers when ranking your website. Therefore if your Magento performance leaves much to be desired, this could have a negative effect on your site ranking in relevant searches. As a result, it may cause you to lose customers, who… Read More
How Magento Speed Influences Conversion Rates?
Today’s post is aimed to show you why Magento speed matters when it comes to conversion rates. For every ecommerce business owner his site is what he invests in, works on and, naturally believes in. Either having a hired site support team, or trying to run the site by himself, every online business owner is… Read More
It’s the Final Countdown to Magento Conference!
On May 12, 2014 the world-wide conference Imagine is to take place at the Hard Rock Hotel & Casino Las Vegas. This is definitely Magento’s premier eCommerce meeting gathering hundreds of digital industry experts, developers, partners and merchants from over 35 countries annually. This is the place where cutting-edge sessions, networking and collaboration give birth… Read More
What makes Private Sales so attractive?
It’s been thirteen years since the French company Vente Privee was the first to propose a website for online private sales where the participants were encouraged to purchase designer goods at a very attractive price. This tiny revolution would remain unnoticed by many, but the result of it, namely the e-commerce industry boost at $… Read More
