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Meet Magento NYC & Canada 2025: Must-Attend Ecommerce Event of the Year

Meet Magento NYC & Canada 2025: Must-Attend Ecommerce Event of the Year

October 3, 2025
eCommerce, News
Leave a comment

This fall, the Magento and Adobe Commerce community is gathering for two major events — starting with Meet Magento NYC on October 28, 2025 at Civic Hall, Manhattan.

Then on November 13, 2025, the excitement moves north for the first-ever Meet Magento Canada in Toronto, bringing the same world-class speakers, practical sessions, and global community energy to a new stage.

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How private sales store can benefit from affiliate program?

How private sales store can benefit from affiliate program?

August 11, 2014
eCommerce, Marketing
Leave a comment 2014-11-08 17:12:26 plumrocket

The e-commerce website became an integral part of the nowadays overall business world. The Internet marketing industry has become more and more advanced. Affiliate programs have grown quickly since they first emerged on the market. Affiliate marketing is driven by entrepreneurs who are working at the edge of Internet marketing. Maintaining a successful affiliate program… Read More

Testing Magento performance optimization

Testing Magento performance optimization

June 13, 2014
eCommerce, Web hosting
Leave a comment 2014-13-06 14:32:39 plumrocket

As you already know, magento site performance is an important factor. It affects your business in multiple ways such as search ranking, conversion rates, online sales, user engagement, operational costs and usability. It is what defines your online store’s place in search ranking list, and consequently determines the revenue you can expect from your Magento… Read More

How Does Magento Performance Affect Search Ranking?

How Does Magento Performance Affect Search Ranking?

June 13, 2014
eCommerce, Search Engines Optimization
Leave a comment 2014-13-06 14:30:12 plumrocket

If you are an SEO expert, you should know that site speed is a factor Google considers when ranking your website. Therefore if your Magento performance leaves much to be desired, this could have a negative effect on your site ranking in relevant searches. As a result, it may cause you to lose customers, who… Read More

How Magento Speed Influences Conversion Rates?

How Magento Speed Influences Conversion Rates?

June 13, 2014
eCommerce
Leave a comment 2014-13-06 14:28:33 plumrocket

Today’s post is aimed to show you why Magento speed matters when it comes to conversion rates. For every ecommerce business owner his site is what he invests in, works on and, naturally believes in. Either having a hired site support team, or trying to run the site by himself, every online business owner is… Read More

It’s the Final Countdown to Magento Conference!

It’s the Final Countdown to Magento Conference!

May 5, 2014
eCommerce, News
1 Comment 2014-05-05 11:26:33 plumrocket

On May 12, 2014 the world-wide conference Imagine is to take place at the Hard Rock Hotel & Casino Las Vegas. This is definitely Magento’s premier eCommerce meeting gathering hundreds of digital industry experts, developers, partners and merchants from over 35 countries annually. This is the place where cutting-edge sessions, networking and collaboration give birth… Read More

What makes Private Sales so attractive?

What makes Private Sales so attractive?

April 22, 2014
eCommerce, Marketing
Leave a comment 2014-22-04 09:50:58 plumrocket

It’s been thirteen years since the French company Vente Privee was the first to propose a website for online private sales where the participants were encouraged to purchase designer goods at a very attractive price. This tiny revolution would remain unnoticed by many, but the result of it, namely the e-commerce industry boost at $… Read More

Things to Do to Increase Customer Loyalty

Things to Do to Increase Customer Loyalty

April 7, 2014
eCommerce, Marketing
Leave a comment 2014-07-04 13:14:04 Claire

Loyal customers are what any business owners dream of day and night. Loyal customers are the synonym for stability which in its turn is the fundamental precondition of a successful enterprise. There is no need to say that increasing your customers’ loyalty is essential to the development of your e-commerce website. The key thing you… Read More

What Do You Do with Content in 2014?

What Do You Do with Content in 2014?

January 29, 2014
Marketing, Search Engines Optimization
Leave a comment 2014-29-01 16:09:21 plumrocket

It was sometimes difficult to follow all the changes the Google team have made in SEO in 2013. It is no longer the contest of links popularity, but the call to providing high quality and trustworthy content that is 100% relevant and up-to-date. The good thing is that it reflects the old SEO law “Content… Read More

Considering Affiliate Websites to Start Business Online

Considering Affiliate Websites to Start Business Online

January 22, 2014
eCommerce, Marketing
Leave a comment 2014-22-01 12:41:27 plumrocket

There has been a huge increase in launching affiliate websites lately. Many believe them to be a great way to start you e-commerce career. Let’s find out whether it is true and analyze the pros and cons of such a choice. To begin with, we’ll define the difference between traditional e-commerce and affiliate websites. The… Read More

Things to Do Before You Start an Affiliate Marketing Program

Things to Do Before You Start an Affiliate Marketing Program

January 16, 2014
eCommerce, Marketing
Leave a comment 2014-16-01 11:41:07 plumrocket

If you own an online store there is one thing you are probably constantly thinking about. It’s “How to get more customers”, isn’t it? There are numerous marketing techniques aimed at attracting users to your site, but today we are going to focus on affiliate marketing strategies. Well, having an affiliate program is like having… Read More

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Must-Have Extensions to Improve Product Reviews in Magento 2

Must-Have Extensions to Improve Product Reviews in Magento 2

August 16, 2024
eCommerce, Marketing
Leave a comment 2024-16-08 10:58:20 Anna Vyhura

Today, it is impossible to imagine an ecommerce store without a review section, and this is especially true for Magento 2 platforms. While Magento offers baseline review capabilities, truly harnessing the power of customer feedback to build trust, gain insights, and directly boost sales often requires going beyond the default setup. Reviews serve as critical… Read More

Newsletter Popup Design Examples That Actually Work

Newsletter Popup Design Examples That Actually Work

January 24, 2025
eCommerce, Marketing, Web design
Leave a comment 2025-24-01 13:53:36 Anna Vyhura

When landing on the website, users often encounter a small window that encourages them to subscribe to email updates. This window is called a newsletter popup, and in exchange for an email subscription, it offers value, such as discounts, exclusive content, or news. When properly implemented, the popup may serve as an effective marketing tool, helping grow the email list and boosting customer engagement without being intrusive.

Magento 2 Structured Data Guide: Key Types & Setup Tips

Magento 2 Structured Data Guide: Key Types & Setup Tips

October 9, 2024
Search Engines Optimization
Leave a comment 2024-09-10 16:04:45 Anna Vyhura

Some websites, especially complex ones, struggle with Google crawling. It might take time to process information and images on a page. To help search engines better understand the page’s content, you can implement structured data. Magento 2 structured data organizes information so that Google can process it more easily and quickly. Rich snippets, which appear… Read More

Free Marketing Calendars 2018

Free Marketing Calendars 2018

January 19, 2018
eCommerce, Marketing
5 comments 2018-19-01 12:51:15 plumrocket

We are happy to present you our annual compilation of free e-commerce marketing calendars! In our selection you can find the marketing calendars 2018 for the countries of North America and Latin America,  Europe,  Nordic  and Asia-Pacific regions.  At Plumrocket we are convinced that every business owner will find our marketing calendars beneficial for their businesses. What is a marketing calendar and… Read More

Meet Magento NYC 2024: Discover Why You Can’t Miss It

Meet Magento NYC 2024: Discover Why You Can’t Miss It

September 19, 2024
eCommerce, News
Leave a comment 2024-19-09 15:41:12 Anastasiia Yaremchuk

Meet Magento NYC 2024 is just around the corner, and it promises to be one of the most insightful ecommerce events of the year. Scheduled for October 10, this year’s conference will unite Magento enthusiasts, developers, merchants, and industry leaders to share experiences and get inspired for new initiatives. In this spirit of collaboration, Plumorcket… Read More

30 Best Shopify Apps That Increase Sales in 2025 (Proven Winners)

30 Best Shopify Apps That Increase Sales in 2025 (Proven Winners)

April 23, 2025
eCommerce, Marketing
Leave a comment 2025-23-04 15:00:49 Anna Vyhura

Hitting a sales plateau on your Shopify store? You’ve built a great brand and curated fantastic products, but driving consistent, predictable sales growth in today’s competitive e-commerce landscape can feel like an uphill battle. The good news? You don’t have to do it alone. The Shopify App Store is brimming with powerful tools designed specifically… Read More

Exploring the Magento 2.4.8 Release: What You Need to Know

Exploring the Magento 2.4.8 Release: What You Need to Know

March 27, 2025
eCommerce
Leave a comment 2025-27-03 17:00:45 Anna Vyhura

The Magento 2.4.8 Release date is set for April 8, 2025. Also known as Adobe Commerce 2.4.8, this update focuses on enhancing security, performance, and overall platform stability. While it doesn’t introduce major new features typically seen in minor version upgrades (like 2.5.x), it includes crucial improvements and compatibility updates necessary for maintaining a secure… Read More

Order Tracking Page Design: DOs and DON’Ts

Order Tracking Page Design: DOs and DON’Ts

September 17, 2024
eCommerce, Marketing, Web design
Leave a comment 2024-17-09 12:21:27 Anna Vyhura

The order tracking page is the place on the website where customers can keep track of their orders and check their statuses. Optimizing this page is as necessary as optimizing the homepage or product page, because there you can encourage more sales. However, the order tracking page is different from other pages, so the optimization process and strategies used should be appropriate to its purposes.

The Fastest eCommerce Platform: Revealing Speed and Optimization Tips

The Fastest eCommerce Platform: Revealing Speed and Optimization Tips

January 8, 2025
eCommerce, Search Engines Optimization
Leave a comment 2025-08-01 10:37:43 Anastasiia Yaremchuk

High website speed not only plays a crucial role in enhancing user experience, but it’s also directly related to the bottom-line business metrics, such as conversion rates, traffic, and revenue. This correlation has been thoroughly researched, especially after Google Search announced the use of Core Web Vitals in ranking factor in 2021.

Guide to Global Privacy Control (GPC) & Real-World Examples

Guide to Global Privacy Control (GPC) & Real-World Examples

April 18, 2025
eCommerce
Leave a comment 2025-18-04 10:47:14 Anna Vyhura

It’s no secret: online privacy is a major concern for consumers today. People are more aware than ever about how their data is used, and they’re demanding more control. This shift has led to new regulations like the California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA). Furthermore, similar privacy… Read More

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Shipping Restrictions Extension for Magento 2

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