In the fast-paced world of online retail, choosing the right ecommerce platform can make or break your business. Two of the most popular contenders—Wix and Squarespace—offer all-in-one website builders with robust ecommerce capabilities. But when it comes to running a successful online store, which one gives your business the edge?
How Does Magento Performance Affect Search Ranking?
If you are an SEO expert, you should know that site speed is a factor Google considers when ranking your website. Therefore if your Magento performance leaves much to be desired, this could have a negative effect on your site ranking in relevant searches. As a result, it may cause you to lose customers, who… Read More
How Magento Speed Influences Conversion Rates?
Today’s post is aimed to show you why Magento speed matters when it comes to conversion rates. For every ecommerce business owner his site is what he invests in, works on and, naturally believes in. Either having a hired site support team, or trying to run the site by himself, every online business owner is… Read More
It’s the Final Countdown to Magento Conference!
On May 12, 2014 the world-wide conference Imagine is to take place at the Hard Rock Hotel & Casino Las Vegas. This is definitely Magento’s premier eCommerce meeting gathering hundreds of digital industry experts, developers, partners and merchants from over 35 countries annually. This is the place where cutting-edge sessions, networking and collaboration give birth… Read More
What makes Private Sales so attractive?
It’s been thirteen years since the French company Vente Privee was the first to propose a website for online private sales where the participants were encouraged to purchase designer goods at a very attractive price. This tiny revolution would remain unnoticed by many, but the result of it, namely the e-commerce industry boost at $… Read More
Things to Do to Increase Customer Loyalty
Loyal customers are what any business owners dream of day and night. Loyal customers are the synonym for stability which in its turn is the fundamental precondition of a successful enterprise. There is no need to say that increasing your customers’ loyalty is essential to the development of your e-commerce website. The key thing you… Read More
What Do You Do with Content in 2014?
It was sometimes difficult to follow all the changes the Google team have made in SEO in 2013. It is no longer the contest of links popularity, but the call to providing high quality and trustworthy content that is 100% relevant and up-to-date. The good thing is that it reflects the old SEO law “Content… Read More
Considering Affiliate Websites to Start Business Online
There has been a huge increase in launching affiliate websites lately. Many believe them to be a great way to start you e-commerce career. Let’s find out whether it is true and analyze the pros and cons of such a choice. To begin with, we’ll define the difference between traditional e-commerce and affiliate websites. The… Read More
Things to Do Before You Start an Affiliate Marketing Program
If you own an online store there is one thing you are probably constantly thinking about. It’s “How to get more customers”, isn’t it? There are numerous marketing techniques aimed at attracting users to your site, but today we are going to focus on affiliate marketing strategies. Well, having an affiliate program is like having… Read More
Holidays Are Coming: How to Gain and Retain More Customers
With Christmas spirit in the air and upcoming New Year celebrations there is one thing a far-seeing private sales site owner should do immediately – to come up with a strategy aimed at gaining more customers and making them come back to you site after the holidays are over. Today, we would like to share… Read More
A Squeeze Page as a Marketing Tool
What is a squeeze page? What are its features and functions? Why do you need them in your site? These are the questions we are going to discuss in today’s post. To begin with definition, a squeeze page is a more powerful form of the traditional landing page that is aimed at selling a single… Read More
