Squarespace for Small Business: Complete Guide to Features, Pros & Cons

Whether you’re running a retail store, offering services, or selling handmade products, a well-designed website helps build credibility, attract customers, and grow your revenue. For many business owners and merchants, Squarespace for small business has become the go-to solution. If you’re a small business owner evaluating your options, this article will help you understand why… Read More

Free Marketing Calendars 2017

Last year we have started a new series of articles dedicated to free 2016 e-commerce marketing calendars. In 2017 we will continue this tradition and post new catalog of marketing calendars for North America, Europe, Nordic Countries, Asia-Pacific and Latin America. We truly believe that every marketing specialist will benefit from the use of ecommerce calendar from Plumrocket in order to better… Read More

Is Your Magento Site Ready for Google AMP?

Google announced on August 02, 2016 that it is expanding the scope of its Accelerated Mobile Pages program to include all sites, including E-commerce websites. Is Your Magento Site Ready for AMP? Ready or not, it’s coming to Google search results, and it’s arriving in a big way! Read Why Google AMP is Important for… Read More

Free 2016 Marketing Calendars for Latin America (Part 5)

Previously we have shared free marketing calendars for North America, Europe, and Nordic Countries, and Asia-Pacific. In part five of this series of articles dedicated to Latin America, we will provide email marketing and online marketing calendars for the following countries: Brazil, Argentina, and Mexico. Ibero-American population of these countries has much in common in their way of… Read More

Free 2016 Online and Retail Marketing Calendars – Asia-Pacific (Part 4)

Previously we have shared free retail calendars for North America, Europe and Nordic Countries. In part four of this series of articles dedicated to the Asia-Pacific (aka Asia and Oceania) we will provide email marketing and retail calendars for the following countries: India, Japan, South Korea, Singapore, Australia and China. Asian and Pacific population of these countries have many… Read More

Free 2016 Ecommerce Calendars – Nordic Countries (Part 3)

Previously we have shared free e-commerce calendars for North America and Europe. In part three of this series of articles dedicated to the Northern Europe we will provide online ecommerce calendars for the following countries: Denmark, Norway, Sweden and Finland. Scandinavian and Finnish population of these countries have much in common in their way of life, history… Read More

Important Shopping Dates in 2016 – Free Marketing Calendar – for Europe (Part 2)

In the previous article we have shared free promotional calendars for the USA and Canada. In Part two of this series of articles dedicated to Europe we will provide email marketing calendars for the following countries: United Kingdom, Spain, Germany, France, Ireland, Italy, Ukraine, Poland and Russia. We truly believe that every marketing specialist will benefit… Read More

Free 2016 Marketing Calendar – Plan Ahead for Your Online and Retail Promotions in the USA and Canada!

It’s essential to know all the important shopping dates for any ecommerce store. Every marketing specialist should use ecommerce calendar in order to better prepare for the upcoming sales ahead of time. Without a doubt, all shoppers remember some of the key retail dates. Holidays such as Valentine’s Day, Easter, Mother’s Day, Christmas, and Black… Read More

Join Plumrocket at Magento Imagine 2016!

It is said that any institution can be considered mature only when it has its traditions. The conference Imagine Commerce 2016 is a new step in establishing the tradition of getting all Magento enthusiasts together in one place. And it definitely looks like the beginning of something that has come to stay. Imagine was launched… Read More

How Size Chart Magento Extension Can Improve Your Magento Store Usability

Every magento store owner should keep in mind that his site usability is very important, since this is the key to your customers’ positive user experience. And there is no need to remind that a happy client is a person who will return to you again and tell his friends about you. It is worth… Read More

Ecommerce Navigation in 2024: Examples & Best Practices

Navigation on the website is a critical thing for every ecommerce business. The way content is structured directly influences conversions, user satisfaction, and SEO of your website. Ecommerce navigation should be well-structured and has unique requirements designed to assist customers in finding and purchasing things. This can be achieved through different features like a sticky… Read More

Free Marketing Calendars 2018

We are happy to present you our annual compilation of free e-commerce marketing calendars! In our selection you can find the marketing calendars 2018 for the countries of North America and Latin America, Europe, Nordic and Asia-Pacific regions. At Plumrocket we are convinced that every business owner will find our marketing calendars beneficial for their businesses. What is a marketing calendar and… Read More

Iconic Animal Logos

There are dozens of logos easily recognizable all over the world. Who doesn’t know the famous Coca-Cola brand or minimalist Nike sign? Or do you happen to know a person who has no idea what a bitten Apple, or a huge yellow letter “M” against a red background mean? These are iconic logos. Created in… Read More

Free Marketing Calendars 2019

It is well-known that successful marketing depends on planning, and one of the greatest ways to avoid missing any details is to use marketing calendars 2019. Going beyond basic scheduling, a calendar can be used for all aspects of your marketing strategy: determining the target audience, setting up your business objectives, tracking resources, and a… Read More

Must-Have Extensions to Improve Product Reviews in Magento 2

Today, it is impossible to imagine an ecommerce store without a review section, and this is especially true for Magento 2 platforms. While Magento offers baseline review capabilities, truly harnessing the power of customer feedback to build trust, gain insights, and directly boost sales often requires going beyond the default setup. Reviews serve as critical… Read More

Magento 2 Hyvä Theme: Everything You Should Know

The success of e-commerce stores mostly depends on converting website visitors into customers. However, low-performing websites can distract users and influence purchases. To thrive in the competitive sphere of e-commerce, it’s crucial to regularly optimize and improve your website to provide the best shopping experience for first-time and returning customers. Magento 2 ecommerce platform, besides… Read More

Testing Magento performance optimization

As you already know, magento site performance is an important factor. It affects your business in multiple ways such as search ranking, conversion rates, online sales, user engagement, operational costs and usability. It is what defines your online store’s place in search ranking list, and consequently determines the revenue you can expect from your Magento… Read More

Store Credit Refunds: A Complete Guide for Retailers

Refund often is a pain point for merchants and customers, but it is a part of the shopping process. Store credit refunds offer a promising solution by transforming a negative experience into a new purchase opportunity.

Besides store credit as a refund option, you can discover alternative and powerful ways to use these credits to magnetize sales. However, to achieve remarkable results and deliver an exceptional experience, you must have a comprehensive understanding of this tool.

Magento 2 Structured Data: A Comprehensive Guide

Some websites, especially complex ones, struggle with Google crawling. It might take time to process information and images on a page. To help search engines better understand the page’s content, you can implement structured data. Magento 2 structured data organizes information so that Google can process it more easily and quickly. Rich snippets, which appear… Read More

Free Marketing Calendars for 2020

Every year our team prepares free marketing calendars for our clients. As you may already know, a well-planned marketing campaign can be essential for any business. Having a detailed marketing calendar at your fingertips can help you in many ways beyond basic scheduling of sales: determining the target audience, setting up your business objectives, tracking resources,… Read More