Membership websites have become an indispensable part of the e-commerce industry. The branch of fashion retail has is also widely represented in membership websites. Today, we will tell you what the requirements to such websites are to create a stylish and user-friendly fashion membership website.
1) Provide Product attributes
It is important to provide product attributes to show all the options of each particular item.
Apart from usual color and size options consider offering information about fabric, length and fit too. These details can be the crucial factor for your customer to purchase the item.
2) Use cross-selling opportunities
Cross-selling provides great opportunities to increase conversion rates. Make sure your website management system allows you to select various related items displaying them alongside the main product. Luckily, the latest membership website platforms can ‘learn’ the habits of on-line customers, and the process of selecting similar items can be automated in the end.
3) Let It Zoom In!
Some people avoid buying on-line since they ‘cannot touch’ the product before they decide to purchase it. That’s why it is very important to provide the zoom-in option for your e-commerce website. Full-screen option allows your customers to make informed decisions. You can also provide downloadable high-definition images so that your customers could examine every single detail of the selected item. By doing this you will gain your customers’ trust which is very important for any business.
4) Social Sharing
Nowadays more and more people get involved in social media. That’s why consider using social sharing to achieve greater exposure for your products. Try placing the “Share” button alongside the “Buy” button to reflect the latest preferences of your online customers.
We hope that this information will help you make the process of getting your fashion membership website design a little easier. If you need any further assistance, don’t hesitate to contact us. Plumrocket.com offers a wide range of membership website development services. Our Private Sales Scripts will make the creation of your website easy and exciting.