For those involved into business on-line a good email campaign can be an efficient tool to attract more and more customers.
Sending emails will help you both stay in touch with current customers and contact potential clients. That’s why basic marketing rules should not be ignored when launching your email campaign.
This post will let you know what makes a successful email campaign.
- Informed decisions come from informed participants.
If your email recipients have no idea of your company, they are very unlikely to respond positively to your letters. They will just glance at your email and delete it. Moreover, they can also mark your company as spam. So, be sure to build a good, quality list of people instead of sending emails to a huge list of recipients who don’t really know you and your company. Getting email addresses of people interested in your services or products is essential for a good email campaign.
- Focus on useful information
Make sure your emails are worth the time it takes to read them. Apart from the products/services you offer, try giving some tips or pieces of advice related to your industry. If you can offer a sort of a bonus or free gift, don’t hesitate to do it. There is nothing better than a customer anticipating next email from you.
- Consider details
Make sure your company logo is clearly visible in the email. Clean and creative design is also important. The task is to make your email appealing and recognizable.
- Be consistent!
A common mistake is to make a good argument for your product/service, demonstrate its features and value and then forget to tell recipients what to do next. So, make a clear call to action at the end of your emails so that your efforts were not wasted. Ask them to visit your web page, send an email, call a phone number or any other type of delivery you’ve chosen – make sure there is a strong call to action in your email.
- Be ready to respond too!
No matter how well-written your emails and sales letter are, be sure to get questions. It is important to respond as quickly as possible. This will show your recipients that you really care. Moreover, if you do not reply quickly enough, a person is likely to find another company to buy from.
These are the main constituents of a good email campaign. Hopefully, you will make the right conclusions to improve your email campaign.