Last year we have started a new series of articles dedicated to free 2016 e-commerce marketing calendars. In 2017 we will continue this tradition and post new catalog of marketing calendars for North America, Europe, Nordic Countries, Asia-Pacific and Latin America. We truly believe that every marketing specialist will benefit from the use of ecommerce calendar from Plumrocket in order to better prepare for the upcoming sales ahead of time. Continue reading to find out more about search trends, popular holidays, events and shopping dates in your country.
When preparing for the important shopping dates, make sure that you have your expense budget well thought out, your marketing strategy is ready and you have enough inventory in stock to keep shelves looking full and fresh. Secondly, it’s important to remember that shoppers start looking for gift ideas long before the actual holiday. Let’s take “Valentine’s Day” for example. The holiday is celebrated on the same calendar date each year, on February 14. But if you use Google Trends tool, you will see that shoppers start looking for “Valentine’s Day Gifts” – two months in advance (In December). The Google Trends graph below is starting slowly going up right after the Christmas Holiday on December 26th, picking up the number of searches in the second half of January and finally the gift searches reach their highest point on February 7-13, few days before the actual holiday.
By analyzing Google Trends data ahead of the holidays you can prepare yourself and your business for upcoming sales and promotions. Start with email marketing campaign in January, at least one month before the holiday. Create a new product category like “Best Valentine’s Day Gifts 2017” or create a blog article “Top 10 Valentine’s Day Gift Ideas”. Another interesting data provided by Google Trends is “Regional Interest”. In our example, the term “Valentine’s Day Gifts” is the most popular In the US, then the second country by interest is the UK and Australia is the third, followed by India. This information will definitely help international businesses to better plan their retail or online promotions and fine-tune their keyword targeting to find the best search keywords for each geographical region.
View Marketing Calendar for Your Country
Free 2017 Marketing Calendar – Plan Ahead for Your Online and Retail Promotions in the USA and Canada!
Important Shopping Dates in 2017 – Free Marketing Calendar – for Europe
Free 2017 Ecommerce Calendars – Nordic Countries
Free 2017 Online and Retail Marketing Calendars – Asia-Pacific
Free 2017 Marketing Calendars for Latin America
We did our best to include all the important dates into the calendars. Please don’t hesitate to drop us a comment if you wish to add another shopping date to your country’s calendar. Please share if you liked this post!