One of the biggest challenges of running an ecommerce business is the lack of face-to-face communication. Communication with your clients is largely done online, so you don’t really have a chance to connect with them in person.
This makes promoting your products or deals somewhat difficult. But what if it doesn’t have to be? With email marketing, you can promote products, update customers, and more.
That being said, you also have to be strategic when it comes to email marketing campaigns. If you want to maximize the power of messaging, it is suggested to take advantage of email subscription pop-up forms.
Why subscription pop-up forms are important for your ecommerce business
Thousands of visitors may visit your website each day, but only a small portion of them convert and become customers. According to recent data, the average conversion rate for the US ecommerce industry is just 2.63%.
To put this into perspective: if your website has 1,000 visitors on a given day, only 26 of them are going to make a purchase. You might think that 26 paying customers a day is not bad. However, it’s a small number considering you have 974 other visitors who simply left your site without making a purchase.
So how do you make these visitors come back to your site in order to make a future purchase? Email subscription pop-up forms. As an internet user, you’ve probably seen a pop-up form or two (or two-hundred) in the course of the online browsing. You may have even found these pop-ups to be intrusive or unhelpful.
But it doesn’t have to be that way. When implemented thoughtfully, subscription pop-up forms often work. In fact, they are proven to be highly effective at collecting email addresses. One test revealed that using subscription pop-up forms can increase your sign-up rate by 1,375%.
If you’re wondering why you should use email instead of social media or some other channel to acquire potential customers, remember, email is 40 times more effective in this regard than social media platforms like Facebook or Twitter.
The email subscribers are also three times more likely to share your content on their social media pages compared to visitors from other sources.
Furthermore, at 4.24%, the rate of visitors who make a purchase from an email marketing campaign is higher than the rate of visitors who make a purchase from social media, which sits at only 0.59%.
All this evidence provides you with endless opportunities to take advantage of email marketing. So, in order to collect as many email addresses as possible, your responsibility to create the right subscription pop-up forms.
How to optimize your email subscription pop-up forms
Finally convinced of the importance of email subscription pop-up forms for your ecommerce business? Then it’s time to leverage them for your online store. Here are three best practices to keep in mind when creating pop-up forms for your website.
Get the timing right
The time when your pop-up appears can mean the difference between a signup and a bounce. Timing is an important aspect when considering user experience. Create your popups with intention, because you don’t want to risk losing potential customers.
You can set the pop-up to appear as soon as a user visits your site or a specific page (i.e. your products page). Alternatively, you can trigger it to appear once a potential client scrolls through a specific landing page.
There is no “perfect” timing for email subscription pop-up forms. It will still depend on audience behavior. The best way to determine the ideal timing for your ecommerce business is through careful testing. Try out various times to show the pop-up and see which one works for you.
Incentivize your audience to subscribe
The pop-up form is basically a call to action. If you want the audience to subscribe, it is recommended to tell them the advantages of doing so. You can use incentivizing language such as “Enter your email address to receive an exclusive discount on your first purchase”.
The benefit you offer doesn’t just have to be a purchase discount. It can also be access to high-quality ebooks, whitepapers, giveaways, and other insightful content.
Visitors to your website will likely have a negative impression of pop-ups already, so don’t give them a reason to disregard yours. Keep your subscription pop-up form concise. Avoid placing walls of text on the pop-up. State your message and the benefit of subscribing clearly, so that you don’t waste your visitors’ time.
In addition to making your message clear, you should also keep fields to a minimum. The fewer fields that a customer has to complete, the more effective (and less annoying) your pop-up will be.
By and large, with so many aspects to consider while creating pop-up forms, it is important to avoid missing any details, especially if you are running Magento online store. In this case, you can take advantage of Magento 2 Newsletter Popup Extension to increase your subscriber base and enhance conversion rates, as well as benefit from the following features:
- Choose from more than 20 built-in newsletter popup responsive themes to fit your e-store style and layout.
- Offer auto-generated coupon codes for each new subscription to build customer loyalty.
- Track impressions, conversion, and total revenue to analyze the data and make further improvements.
- Integrate with popular CRM and email marketing platforms like MailChimp, HubSpot, ActiveCampaign, InfusionSoft, Dotdigital, Klaviyo, GetResponse, Constant Contact, Salesforce and more.
- Benefit from Facebook login integration that enables you to collect addresses with one single click.
- Use the complete history of user interactions to find the required information easily.
- Display settings, restrictions, animations, triggers and more in the most efficient way.
- Collect only legitimate emails since the extension comes with an extensive black-list of disposable email address services.
So, if you are interested in Magento 2 Newsletter Popup Extension implementation and want to learn more information, you can launch a free demo to check the service in action.
While pop-up forms may seem like an ineffective form of marketing, nothing could be farther from the truth. Simply put, they can help you grow your email list, communicate with your audience, and of course, boost your revenue.
As long as you follow best practices, you can change the preconceived notions of visitors about pop-up forms and get them to subscribe to your newsletter.