It was sometimes difficult to follow all the changes the Google team have made in SEO in 2013. It is no longer the contest of links popularity, but the call to providing high quality and trustworthy content that is 100% relevant and up-to-date. The good thing is that it reflects the old SEO law “Content… Read More
There has been a huge increase in launching affiliate websites lately. Many believe them to be a great way to start you e-commerce career. Let’s find out whether it is true and analyze the pros and cons of such a choice. To begin with, we’ll define the difference between traditional e-commerce and affiliate websites. The… Read More
If you own an online store there is one thing you are probably constantly thinking about. It’s “How to get more customers”, isn’t it? There are numerous marketing techniques aimed at attracting users to your site, but today we are going to focus on affiliate marketing strategies. Well, having an affiliate program is like having… Read More
With Christmas spirit in the air and upcoming New Year celebrations there is one thing a far-seeing private sales site owner should do immediately – to come up with a strategy aimed at gaining more customers and making them come back to you site after the holidays are over. Today, we would like to share… Read More
What is a squeeze page? What are its features and functions? Why do you need them in your site? These are the questions we are going to discuss in today’s post. To begin with definition, a squeeze page is a more powerful form of the traditional landing page that is aimed at selling a single… Read More
Running promotion campaigns is undoubtedly a great marketing tool. It is the fastest and the easiest way to attract visitors’ attention to your site and special offers you’ve prepared. There are many types of promotion campaigns: you can offer percentage-off coupons, limited time deals, use buy more/save more approach and offer some freebies. You can… Read More
There is no need to say that eCommerce is an extremely competitive area nowadays. With numerous projects being launched every day, it is quite challenging to remain users’ top choice. But challenging does not mean impossible. Today, we want to share another tip to help you make your eCommerce website a success. The key idea… Read More
Previously, we have already mentioned that mobile e-commerce websites should be somewhat different as compared to ordinary websites. So, keep reading to learn in what way photo galleries, product pages, shopping carts and checkout process should be changed to meet the requirements of mobile e-commerce websites.
Twitter is sometimes referred to as a “micro-blogging” system. With 140 or less characters one can send messages informing about various events. Using Twitter for website promotion is not a new idea since social media have become an indispensable part of current online marketing. But when talking about your promotion campaign, the success of your… Read More
Previously, we have already told you about the Plumrocket Magento Extensions that can make your website more social media integrated. These are the Live Feed, Creativity and Faves modules that are very likely to attract more customers from various social media platforms, as well as turn your website into a local network of clients. But… Read More