Years after Google helped to speed the mobile web, the little blue lightning symbol has become a recognizable sign in the search engine results. Now, Magento 2 business owners aren’t just speeding landing pages, blog posts, and full e-commerce websites with AMP, they are enhancing email with this technology as well. Earlier in April 2019… Read More
One of the biggest challenges of running an ecommerce business is the lack of face-to-face communication. Communication with your clients is largely done online, so you don’t really have a chance to connect with them in person. This makes promoting your products or deals somewhat difficult. But what if it doesn’t have to be? With… Read More
Have you ever heard about the 3/47/50 rule? Essentially, the basic idea is 3% of website visitors will buy on their first visit, 47% will be ready to buy in the near future, and 50% won’t ever make a purchase. In other words, the majority of your e-store customers will browse the website, click on… Read More
Despite the rise of social messaging apps, email remains one of the most powerful communication channels online. Whether you’re welcoming new subscribers, informing customers about a sale, or wishing someone a happy birthday – an email newsletter is exactly what is required to get the job done quickly. When it comes to capturing your newsletter… Read More
If you can’t imagine your daily life without using smartphones, you definitely know how slow website loading speed can decrease customer experience and cause a drop in sales. According to statistics by Neil Patel, 73% of mobile internet users have encountered a website that was too slow to load. Moreover, 40% of users abandon a… Read More
No business owner of a Magento online shop can underestimate the benefit of having their website content load consistently fast on all mobile devices. Yet, with variants like internet speed and different screen sizes, achieving the desired results on mobile can be a challenging task. According to a study from DoubleClick by Google, around 50%… Read More
After you’ve started to run the e-store, drove the targeted traffic, and made the initial sales, the process of figuring out what next steps to take for further business improvement can be a challenging task. Trying to advertise your products or services is one of the main aspects for gaining new customers and enhancing your… Read More
It is no surprise that digitalisation takes a new spin nowadays. The web is becoming even more convenient for users and websites are performing faster across the various devices. So, waiting 3 seconds or more until a webpage loads is considered a long time. Many potential and existing customers can easily turn into your competitors… Read More
It is well-known that successful marketing depends on planning, and one of the greatest ways to avoid missing any details is to use marketing calendars 2019. Going beyond basic scheduling, a calendar can be used for all aspects of your marketing strategy: determining the target audience, setting up your business objectives, tracking resources, and a… Read More
Millions of times a day, affiliate marketing connects brands to their next customer. This marketing channel allows ecommerce brands to partner with other websites (called publishers) who will promote their products and services. Affiliate networks provide the technology and network of publishers to make these partnerships happen. In addition, the Magento 2 extension for advertisers… Read More