For eCommerce businesses, California Consumer Privacy Right (CCPA) compliance should be high on your radar from 2020. Like the General Data Protection Regulation (GDPR) in Europe, CCPA focuses on protecting California customer data and giving them a right to control their personal information (read more about CCPA rights). It came into effect on January 1st,… Read More
When landing on the website, users often encounter a small window that encourages them to subscribe to email updates. This window is called a newsletter popup, and in exchange for an email subscription, it offers value, such as discounts, exclusive content, or news. When properly implemented, the popup may serve as an effective marketing tool, helping grow the email list and boosting customer engagement without being intrusive.
Refund often is a pain point for merchants and customers, but it is a part of the shopping process. Store credit refunds offer a promising solution by transforming a negative experience into a new purchase opportunity.
Besides store credit as a refund option, you can discover alternative and powerful ways to use these credits to magnetize sales. However, to achieve remarkable results and deliver an exceptional experience, you must have a comprehensive understanding of this tool.
The order tracking page is the place on the website where customers can keep track of their orders and check their statuses. Optimizing this page is as necessary as optimizing the homepage or product page, because there you can encourage more sales. However, the order tracking page is different from other pages, so the optimization process and strategies used should be appropriate to its purposes.
Today, it is impossible to imagine an ecommerce store without a review section, and this is especially true for Magento 2 platforms. While Magento offers baseline review capabilities, truly harnessing the power of customer feedback to build trust, gain insights, and directly boost sales often requires going beyond the default setup. Reviews serve as critical… Read More
![Ecommerce Product Badges: Examples from Top Retailers [2024]](https://plumrocket.com/blog/wp-content/uploads/2024/07/blog-post-ecommerce-product-badges-2.png "Ecommerce Product Badges: Examples from Top Retailers [2024]")
Product badges in ecommerce serve as helpful guides for users, showcasing an item’s availability, current sales, or special deals. Colorful badges and low prices seize visitors’ attention and make the purchase an excellent bargain. For merchants, using product badges is a great way to promote items and sell them quickly.
With the increasing popularity of online shopping over the last decades, product returns have become an integral part of the customer buying experience. Except for regular returns, many shoppers now purchase different sizes of an item with the intent to return the ones that don’t fit. And while returns can lead to higher operational costs… Read More
Ever since Google launched the page experience update rollout in June 2021, website owners have been focusing their attention on Core Web Vitals optimization while striving to achieve favorable scores for their websites. This heightened concern is primarily driven by Google’s significant reliance on CWV as a key factor in determining page rankings, motivating websites… Read More
Nowadays, most eCommerce stores offer social login and registration to their customers. Social login allows you to collect rich customer profile data (like email, birthday, gender, location, name, etc.), provide a secure way to log in and register an account, reduce cart abandonment rate, and increase the number of registrations. In the past, the most… Read More
Our team is pleased to present a free Marketing Calendar 2021 – a vital tool for eCommerce marketing and business. Year after year, our team is doing its utmost to help your company come out on top. This year, we are presenting the Marketing Calendar 2021 for the USA. We prepared a free calendar that… Read More