Since Google introduced the page experience update rollout in June 2021, all website owners have been concerned about Core Web Vitals optimization and how to reach good scores on their websites. The main reason is that Google uses CWV as a strong page ranking factor, so all websites want to rank high to generate high… Read More
For eCommerce businesses, California Consumer Privacy Right (CCPA) compliance should be high on your radar from 2020. Like the General Data Protection Regulation (GDPR) in Europe, CCPA focuses on protecting California customer data and giving them a right to control their personal information (read more about CCPA rights). It came into effect on January 1st,… Read More
Nowadays, most eCommerce stores offer social login and registration to their customers. Social login allows you to collect rich customer profile data (like email, birthday, gender, location, name, etc.), provide a secure way to log in and register an account, reduce cart abandonment rate, and increase the number of registrations. In the past, the most… Read More
Our team is pleased to present a free Marketing Calendar 2021 – a vital tool for eCommerce marketing and business. Year after year, our team is doing its utmost to help your company come out on top. This year, we are presenting the Marketing Calendar 2021 for the USA. We prepared a free calendar that… Read More
Every year our team prepares free marketing calendars for our clients. As you may already know, a well-planned marketing campaign can be essential for any business. Having a detailed marketing calendar at your fingertips can help you in many ways beyond basic scheduling of sales: determining the target audience, setting up your business objectives, tracking resources,… Read More
Years after Google helped to speed the mobile web, the little blue lightning symbol has become a recognizable sign in the search engine results. Now, Magento 2 business owners aren’t just speeding landing pages, blog posts, and full e-commerce websites with AMP, they are enhancing email with this technology as well. Earlier in April 2019… Read More
One of the biggest challenges of running an ecommerce business is the lack of face-to-face communication. Communication with your clients is largely done online, so you don’t really have a chance to connect with them in person. This makes promoting your products or deals somewhat difficult. But what if it doesn’t have to be? With… Read More
Have you ever heard about the 3/47/50 rule? Essentially, the basic idea is 3% of website visitors will buy on their first visit, 47% will be ready to buy in the near future, and 50% won’t ever make a purchase. In other words, the majority of your e-store customers will browse the website, click on… Read More
Despite the rise of social messaging apps, email remains one of the most powerful communication channels online. Whether you’re welcoming new subscribers, informing customers about a sale, or wishing someone a happy birthday – an email newsletter is exactly what is required to get the job done quickly. When it comes to capturing your newsletter… Read More
If you can’t imagine your daily life without using smartphones, you definitely know how slow website loading speed can decrease customer experience and cause a drop in sales. According to statistics by Neil Patel, 73% of mobile internet users have encountered a website that was too slow to load. Moreover, 40% of users abandon a… Read More