With increased cyber-security concerns, maintaining data privacy and user confidentiality is a cornerstone of any online business. Since the adoption of the General Data Protection Regulation (GDPR) on the 25th of May 2018, the safety responsibilities of store owners have become a lot more strict. While there is so much talk about GDPR on the… Read More
If you can’t imagine your daily life without using smartphones, you definitely know how slow website loading speed can decrease customer experience and cause a drop in sales. According to statistics by Neil Patel, 73% of mobile internet users have encountered a website that was too slow to load. Moreover, 40% of users abandon a… Read More
No business owner of a Magento online shop can underestimate the benefit of having their website content load consistently fast on all mobile devices. Yet, with variants like internet speed and different screen sizes, achieving the desired results on mobile can be a challenging task. According to a study from DoubleClick by Google, around 50%… Read More
After you’ve started to run the e-store, drove the targeted traffic, and made the initial sales, the process of figuring out what next steps to take for further business improvement can be a challenging task. Trying to advertise your products or services is one of the main aspects for gaining new customers and enhancing your… Read More
When optimizing any Magento shop for conversion, merchants usually try to benefit from all opportunities. The e-store owners want to double their sales by attracting customers anywhere they can pay attention to and click the Buy It Now button. Though Thank You pages are often considered as dead-end ones – they actually have huge potential… Read More
It is no surprise that digitalisation takes a new spin nowadays. The web is becoming even more convenient for users and websites are performing faster across the various devices. So, waiting 3 seconds or more until a webpage loads is considered a long time. Many potential and existing customers can easily turn into your competitors… Read More
It is well-known that successful marketing depends on planning, and one of the greatest ways to avoid missing any details is to use marketing calendars 2019. Going beyond basic scheduling, a calendar can be used for all aspects of your marketing strategy: determining the target audience, setting up your business objectives, tracking resources, and a… Read More
Running an online business can be a challenging task, especially when you are out of ideas to bring your company to the next level. E-commerce experts state that it is essential for e-store owners to stay abreast of the innovative trends in order to keep ahead of the competition. Reading the latest books and articles, or… Read More
The quote by Abraham Lincoln states: “The best way to predict future is to create it.” The year is drawing to a close and New Year 2019 is just around the corner. That means it is high time to analyse what has been done, look for upcoming trends and start building the forecasts for further… Read More
The e-commerce world is constantly changing and evolving, so keeping up with the latest updates and innovations is imperative to the successful business strategy. One of the greatest ways to stay in tune with the fresh ideas is to attend e-commerce events 2019. Whether you decide to visit a conference, convention, exposition, or summit, the… Read More