The year is almost over, but the world is still fighting with the pandemic. Companies and individuals are adjusting to the “new norm” and making changes to the conventional way we visit events. Most public events are now only available via video conferencing and social media. While being stuck at home or office is not the most convenient and pleasant,… Read More
Every year our team prepares free marketing calendars for our clients. As you may already know, a well-planned marketing campaign can be essential for any business. Having a detailed marketing calendar at your fingertips can help you in many ways beyond basic scheduling of sales: determining the target audience, setting up your business objectives, tracking resources,… Read More
Needless to say that loyal customers are the core of any business. Therefore, to stay abreast of the evolving e-commerce trends in 2019, it is vital to win the customers’ loyalty and motivate them to purchase at your store. It is a task of high priority and that’s where store credits can help you as… Read More
Years after Google helped to speed the mobile web, the little blue lightning symbol has become a recognizable sign in the search engine results. Now, Magento 2 business owners aren’t just speeding landing pages, blog posts, and full e-commerce websites with AMP, they are enhancing email with this technology as well. Earlier in April 2019… Read More
One of the biggest challenges of running an ecommerce business is the lack of face-to-face communication. Communication with your clients is largely done online, so you don’t really have a chance to connect with them in person. This makes promoting your products or deals somewhat difficult. But what if it doesn’t have to be? With… Read More
Have you ever heard about the 3/47/50 rule? Essentially, the basic idea is 3% of website visitors will buy on their first visit, 47% will be ready to buy in the near future, and 50% won’t ever make a purchase. In other words, the majority of your e-store customers will browse the website, click on… Read More
If you are currently running a Magento online business, there are various ways to extend the website functionality far beyond the limits. One of the most wanted and sought after features to include in your online store is the social login. Having been on the e-commerce market for a decade, this functionality aims to simplify… Read More
Despite the rise of social messaging apps, email remains one of the most powerful communication channels online. Whether you’re welcoming new subscribers, informing customers about a sale, or wishing someone a happy birthday – an email newsletter is exactly what is required to get the job done quickly. When it comes to capturing your newsletter… Read More
With increased cyber-security concerns, maintaining data privacy and user confidentiality is a cornerstone of any online business. Since the adoption of the General Data Protection Regulation (GDPR) on the 25th of May 2018, the safety responsibilities of store owners have become a lot more strict. While there is so much talk about GDPR on the… Read More
If you can’t imagine your daily life without using smartphones, you definitely know how slow website loading speed can decrease customer experience and cause a drop in sales. According to statistics by Neil Patel, 73% of mobile internet users have encountered a website that was too slow to load. Moreover, 40% of users abandon a… Read More