One of the biggest challenges of running an ecommerce business is the lack of face-to-face communication. Communication with your clients is largely done online, so you don’t really have a chance to connect with them in person. This makes promoting your products or deals somewhat difficult. But what if it doesn’t have to be? With… Read More
Have you ever heard about the 3/47/50 rule? Essentially, the basic idea is 3% of website visitors will buy on their first visit, 47% will be ready to buy in the near future, and 50% won’t ever make a purchase. In other words, the majority of your e-store customers will browse the website, click on… Read More
If you are currently running a Magento online business, there are various ways to extend the website functionality far beyond the limits. One of the most wanted and sought after features to include in your online store is the social login. Having been on the e-commerce market for a decade, this functionality aims to simplify… Read More
Despite the rise of social messaging apps, email remains one of the most powerful communication channels online. Whether you’re welcoming new subscribers, informing customers about a sale, or wishing someone a happy birthday – an email newsletter is exactly what is required to get the job done quickly. When it comes to capturing your newsletter… Read More
With increased cyber-security concerns, maintaining data privacy and user confidentiality is a cornerstone of any online business. Since the adoption of the General Data Protection Regulation (GDPR) on the 25th of May 2018, the safety responsibilities of store owners have become a lot more strict. While there is so much talk about GDPR on the… Read More
If you can’t imagine your daily life without using smartphones, you definitely know how slow website loading speed can decrease customer experience and cause a drop in sales. According to statistics by Neil Patel, 73% of mobile internet users have encountered a website that was too slow to load. Moreover, 40% of users abandon a… Read More
Nowadays people don’t want to spend time creating a new account and password every time they visit a new e-commerce website. According to the Research of Consumers Increasingly Interested in Social Login, 86% of users are bothered by the need for creating accounts whenever they pass the website registration process. Modern users are tired of… Read More
No business owner of a Magento online shop can underestimate the benefit of having their website content load consistently fast on all mobile devices. Yet, with variants like internet speed and different screen sizes, achieving the desired results on mobile can be a challenging task. According to a study from DoubleClick by Google, around 50%… Read More
After you’ve started to run the e-store, drove the targeted traffic, and made the initial sales, the process of figuring out what next steps to take for further business improvement can be a challenging task. Trying to advertise your products or services is one of the main aspects for gaining new customers and enhancing your… Read More
When optimizing any Magento shop for conversion, merchants usually try to benefit from all opportunities. The e-store owners want to double their sales by attracting customers anywhere they can pay attention to and click the Buy It Now button. Though Thank You pages are often considered as dead-end ones – they actually have huge potential… Read More