High website speed not only plays a crucial role in enhancing user experience, but it’s also directly related to the bottom-line business metrics, such as conversion rates, traffic, and revenue. This correlation has been thoroughly researched, especially after Google Search announced the use of Core Web Vitals in ranking factor in 2021.
The success of ecommerce stores mostly depends on converting website visitors into customers. However, low-performing websites can distract users and influence purchases. To thrive in the competitive sphere of e-commerce, it’s crucial to regularly optimize and improve your website to provide the best shopping experience for first-time and returning customers. For merchants facing the performance… Read More
Refund often is a pain point for merchants and customers, but it is a part of the shopping process. Store credit refunds offer a promising solution by transforming a negative experience into a new purchase opportunity.
Besides store credit as a refund option, you can discover alternative and powerful ways to use these credits to magnetize sales. However, to achieve remarkable results and deliver an exceptional experience, you must have a comprehensive understanding of this tool.
Meet Magento NYC 2024 is just around the corner, and it promises to be one of the most insightful ecommerce events of the year. Scheduled for October 10, this year’s conference will unite Magento enthusiasts, developers, merchants, and industry leaders to share experiences and get inspired for new initiatives. In this spirit of collaboration, Plumorcket… Read More
The order tracking page is the place on the website where customers can keep track of their orders and check their statuses. Optimizing this page is as necessary as optimizing the homepage or product page, because there you can encourage more sales. However, the order tracking page is different from other pages, so the optimization process and strategies used should be appropriate to its purposes.
Today, it is impossible to imagine an ecommerce store without a review section, and this is especially true for Magento 2 platforms. While Magento offers baseline review capabilities, truly harnessing the power of customer feedback to build trust, gain insights, and directly boost sales often requires going beyond the default setup. Reviews serve as critical… Read More
With the increasing popularity of online shopping over the last decades, product returns have become an integral part of the customer buying experience. Except for regular returns, many shoppers now purchase different sizes of an item with the intent to return the ones that don’t fit. And while returns can lead to higher operational costs… Read More
The latest version of Magento, one of the most popular eCommerce platforms, was released on April 9, 2024. Although it’s a minor release (2.4.x change, not 2.x.0), it is packed with significant security enhancements, performance optimizations, and new features. But before you rush to upgrade Magento to the latest version, let’s take a strategic look… Read More
Data privacy has been a great concern for Internet users in recent years. Among the myriad of worries, targeted advertising and cross-site tracking have gained significant attention. You must have noticed at least once that if you click on a product through an ad, similar product ads start following you everywhere on the web. This… Read More
When it comes to setting up an e-commerce store, the platform you choose is as crucial as the products you sell. Magento, known for its robustness and flexibility, is a platform of choice for many online merchants. However, the true potential of a Magento store can only be unleashed when it’s backed by stellar hosting… Read More