On May 12, 2014 the world-wide conference Imagine is to take place at the Hard Rock Hotel & Casino Las Vegas. This is definitely Magento’s premier eCommerce meeting gathering hundreds of digital industry experts, developers, partners and merchants from over 35 countries annually. This is the place where cutting-edge sessions, networking and collaboration give birth… Read More
It’s been thirteen years since the French company Vente Privee was the first to propose a website for online private sales where the participants were encouraged to purchase designer goods at a very attractive price. This tiny revolution would remain unnoticed by many, but the result of it, namely the e-commerce industry boost at $… Read More
Loyal customers are what any business owners dream of day and night. Loyal customers are the synonym for stability which in its turn is the fundamental precondition of a successful enterprise. There is no need to say that increasing your customers’ loyalty is essential to the development of your e-commerce website. The key thing you… Read More
There has been a huge increase in launching affiliate websites lately. Many believe them to be a great way to start you e-commerce career. Let’s find out whether it is true and analyze the pros and cons of such a choice. To begin with, we’ll define the difference between traditional e-commerce and affiliate websites. The… Read More
If you own an online store there is one thing you are probably constantly thinking about. It’s “How to get more customers”, isn’t it? There are numerous marketing techniques aimed at attracting users to your site, but today we are going to focus on affiliate marketing strategies. Well, having an affiliate program is like having… Read More
What is a squeeze page? What are its features and functions? Why do you need them in your site? These are the questions we are going to discuss in today’s post. To begin with definition, a squeeze page is a more powerful form of the traditional landing page that is aimed at selling a single… Read More
Every site owner would like to have great audiences of devoted visitors, but it is especially important for e-commerce site owners. The key task of such sites is to serve clients by providing the information and products they need. Online shopping sites require professional design, smart navigation and many more preconditions to guarantee high conversions… Read More
Probably, one of the most important problems many membership site owners try to solve is how to increase conversion rates. It is good to have thousands of visitors to your site every day, but it is much better to have at least hundreds of buyers per day, isn’t it? Today we are going to tell… Read More
Running promotion campaigns is undoubtedly a great marketing tool. It is the fastest and the easiest way to attract visitors’ attention to your site and special offers you’ve prepared. There are many types of promotion campaigns: you can offer percentage-off coupons, limited time deals, use buy more/save more approach and offer some freebies. You can… Read More
Today we want to share great news with you. Several months of work, numerous tests and diligent checking are now over – please, welcome the Plumrocket Magento Extensions Store! The reasons why we decided to launch our own Magento Extensions Store are as follows: 1. The store allows us to represent all our solutions and… Read More