Every magento store owner should keep in mind that his site usability is very important, since this is the key to your customers’ positive user experience. And there is no need to remind that a happy client is a person who will return to you again and tell his friends about you. It is worth Read More
Author Archives: Claire
Customer Loyalty Strategy Step 4: Active Support and Promotion
Today’s is the final post in the series devoted to customer loyalty strategy planning. We have shared with you our ideas on how to attract visitors to your Magento store, how to make them buy actively, how to win their attention back if they start losing interest in your brand. Today we are going to Read More
Customer Loyalty Strategy Step 3: Re-engagement
We’ve previously told you what techniques to use to invite more clients to your Magento store and what to do to make them buy actively. However, people are quite often unpredictable creatures, or to be more precise, there are tons of reasons why registered customers stop making purchases at your store despite all of the Read More
Customer Loyalty Strategy Step 2: Active Participation
In our previous post we told you what to do in order to attract visitors to your site, as well as discussed what the first steps in planning your e-mail campaign should be. Today, we will try to clarify the key steps to be made if you want your registered customers to buy actively. Turning Read More
Mission Impossible? How to Survive in the New SEO Reality
SEO has always been and, is likely to be an ever-changing industry. Only a few years ago, all you needed for a highly ranked website was a list of keywords and fresh content. Nowadays, you have to keep in mind smart link-building, social media signals, site speed, ever-changing Google algorithms, and, of course, the King Read More
Customer Loyalty Strategy Step 1: Invitation and Introduction
Customer loyalty is to some extent similar to a love relationship between people. It can come at first sight full of passion and anticipation, or it can be a long way before you reach the highest level of mutual understanding, support and trust. The good thing about the latter is that once reached, it is Read More
Things to Do to Increase Customer Loyalty
Loyal customers are what any business owners dream of day and night. Loyal customers are the synonym for stability which in its turn is the fundamental precondition of a successful enterprise. There is no need to say that increasing your customers’ loyalty is essential to the development of your e-commerce website. The key thing you Read More