Magento 2 Hyvä Theme: Everything You Should Know

Every second counts in ecommerce. A one-second delay can reduce conversions by 7%, while 53% of mobile users abandon sites that take longer than three seconds to load.

For Magento 2 merchants, this is a real problem. Traditional themes like Luma often struggle to deliver the fast experiences modern shoppers expect, resulting in lower search rankings, frustrated visitors, and lost revenue.

Hyvä changes that. This revolutionary frontend theme is built for speed, stripping away the bloat of traditional themes and replacing it with modern, lightweight technologies. The results are dramatic: stores routinely see performance improvements.

We’ve seen it firsthand. When we implemented Hyvä theme for IRON COMPANY, a leading fitness equipment supplier to the US Government, we achieved a 96% speed boost that translated into 12% revenue growth.

In this guide, we’ll explore everything you need to know about Hyvä theme for Magento 2—how it works, real-world case studies, implementation challenges, and whether it’s the right solution to unlock your store’s full performance potential.

The Core Performance Problem Magento 2 Stores Face

Many Magento 2 stores struggle with slow-loading pages, poor mobile experiences, and low Core Web Vitals scores. These issues directly affect SEO, user experience, and conversions.

In most cases, the problem isn’t hosting or product content — it’s the way the storefront is built. Traditional Magento themes load a lot of unnecessary code, which slows down pages and makes optimization difficult. Hyvä was created to fix this problem by simplifying how the Magento storefront works.

What is Hyvä Theme?

Hyvä is an open-source frontend theme for Magento 2 built with a completely different approach than standard Magento 2 themes. Above all, it prioritizes speed and reduces complexity, eliminating resource-heavy elements and relying on only lightweight frameworks like Alpine.js and Tailwind CSS. As a result, it provides outstanding website speed, user-friendly design, and a much easier development process.

Today, Hyvä is a recognized technology among developers and has been adopted by many Magento 2 stores. Its growing popularity can be seen in the screenshot below from BuiltWith. The statistics show the number of Hyvä websites included in top ratings by traffic from August 2021 through November 2025.

According to the data, the Top 1m category has experienced remarkable growth, rising from under 100 websites in early 2022 to approximately 1,400 by late 2025. Meanwhile, the Top 100k category has shown modest but steady growth, reaching around 100 sites.

Geographic distribution data from Wappalyzer reveals that Hyvä adoption is concentrated primarily in Western countries, with the United States leading at 19%, followed by the Netherlands at 15%, France at 14%, Cyprus at 12%, Germany at 10%, and Poland at 9%. The theme was originally created by a team of developers and designers based in the Netherlands, but its success and the open-source nature of the project have led to developer contributions and growing popularity worldwide.

Is Hyvä Theme Really as Fast as They Say?

The outstanding feature of Hyvä is its high-performance score out of the box, which is hard to achieve with Luma or any other theme. Let’s see how the Hyvä theme for Magento stacks up against other popular ecommerce platforms.

According to the latest HTTP Archive Technology report (November 2025, mobile data), traditional Magento stores continue to struggle with Core Web Vitals (CWV), with only 41% achieving good scores. WordPress performs at 46%, while Shopify leads among major platforms at 77% (a self-hosted platform that is difficult to compete with).

However, Hyvä theme dramatically transforms Magento’s performance story. An impressive 65% of Hyvä-based Magento stores achieve excellent CWV scores. This puts Hyvä theme ahead of both traditional Magento (41%) and WordPress (46%), and significantly closer to Shopify’s performance levels.

Read more: How to Install Hyvä Theme on Magento 2

How Hyvä Optimizes Magento for Speed and Performance

Hyvä consistently delivers exceptional Magento 2 frontend performance, thanks to its minimalist, performance-first approach. Unlike standard Magento themes that load numerous features and storefront elements by default, many of which stores never use, Hyvä focuses only on what’s essential for the shopping experience. This reduces page size, improves load times, and simplifies performance optimization.

The theme leverages modern, lightweight technologies like Alpine.js, Tailwind CSS, and GraphQL, which further enhance speed and efficiency. By removing unnecessary components and focusing on essentials, Hyvä provides a fast, smooth, and highly usable frontend.

Magento stores using Hyvä Theme typically experience:

• Faster page load times across desktops and mobile devices
• Stronger Core Web Vitals scores, often exceeding standard Magento themes by over 250%
• Smoother browsing and checkout experiences
• Better SEO performance and higher conversion potential

When implemented correctly, Hyvä’s simplified and optimized approach enables Magento stores to outperform standard themes in real-world speed, usability, and ecommerce performance.

Ready to supercharge your Magento 2 store with Hyvä? Get in touch with our Hyvä development experts today and experience the performance leap firsthand.

What Makes Hyvä the Best Theme for Magento 2

Unlike Luma or other standard themes for Magento 2, which rely on a complex structure and hundreds of Magento core components, Hyvä primarily uses only TailwindCSS and AlpineJS for styling and interactivity. Thanks to this simplified structure, the Magento 2 frontend can be made much faster and developer-friendly.

Read more: Luma VS Hyvä Comparison

Generally, Hyvä theme offers a range of advantages for both merchants and developers:

Benefits for Merchants

• Improved Performance: Performance is the most remarkable feature of the Magento 2 Hyvä theme. Thanks to this, you can reach unparalleled scores, boosting the user experience and customer satisfaction on the website.
• Enhanced User Experience: The Magento Hyvä theme prioritizes design simplicity, speed, and adaptability to create a visually appealing and intuitive shopping experience. Mobile responsiveness ensures a seamless shopping experience across all devices.
• SEO-Friendly: With Hyvä theme, the website experiences a serious boost in SEO. That’s because Hyvä prioritizes the factors that search engines value: speed, user experience, and technical correctness. As a result, it increases the website visibility and drives sales.
• Lower Maintenance Costs: The Hyvä theme is a cost-effective solution in the long run compared to standard themes for Magento 2. It uses simpler code than any Magento theme, which requires less development time and maintenance efforts.

Benefits for Developers

• Faster Development: The Hyvä theme’s structure is a much simpler and more intuitive approach and reduces the number of dependencies to only Alpine.js and Tailwind CSS. All these aspects contribute to a faster and more efficient development process, eliminating the need to deal with complex codebases.
• Flexibility and Customization: The Hyvä theme was built with a modular structure, which makes it easier to customize or replace each component independently without affecting the entire theme. Moreover, the separation between frontend and backend allows to customize the layout, styling, and functionality independently, having more control over the theme’s design and logic. Developers can also take advantage of ready-to-use Templates for Hyvä to streamline the customization process.
• Active Community Support: Hyvä has a strong and active community of passionate developers who are open to knowledge sharing, discussions, and collaboration. This thriving environment contributes to the development of hundreds of Hyvä-compatible extensions and other pre-built solutions that facilitate development.

Top Hyvä Theme Challenges & Solutions

Whether it’s Hyvä or any other theme for Magento 2, there is always a place for some potential complications. We prepared some of the most common pitfalls encountered when working with Hyvä theme for Magento 2 to be ready to face them.

Limited Extension Compatibility

Mostly, Magento 2 frontend extensions aren’t perfectly compatible with Hyvä. While modules built to optimize the admin panel processes work seamlessly on Hyvä, extensions that modify frontend blocks or themes are usually incompatible and break the layout. That’s because these extensions are built on Hyvä-incompatible technologies.

Solution: An optimal solution for this complication is thorough testing and alternative approaches. If compatibility problems arise, search for alternative extensions or use built-in Hyvä functionalities to achieve desired results. As another option, consider custom development to modify code according to the Hyvä requirements.

Limited Customization Options Compared to Standard Magento Themes

It might seem that due to its minimalist approach and simpler development process, the Hyvä theme is restrictive in customization, especially when compared with a complex Magento theme.

Solution: However, Hyvä is quite flexible and uses many modern approaches to achieve the best results. For example, Tailwind CSS technology allows developers to style granularly and create unique components. Additionally, integrating third-party extensions can expand functionality.

Performance Issues

Sometimes, websites don’t achieve the expected excellent performance results with the Hyvä theme. The reason is not in the theme itself but rather in implementation choices. Unoptimized images, slow-loading fonts, and poorly managed dynamic content can affect performance. While the Hyvä theme for Magento 2 uses simplified technologies, it is still crucial to have a strong understanding of web performance best practices.

Additionally, server-side factors, such as slow response times, can impact overall website speed, regardless of the theme used.

Solution: To address the performance challenges, it is possible to prioritize image optimization, script management, and careful consideration of dynamic content. Also, to streamline the page load time, you can use lazy load for images, minify JavaScript and CSS, and leverage browser caching. However, consistent performance testing is paramount as it helps to identify and prevent any issues.

Experience Hyvä Without the Hassle!

Discover the ease of Hyvä with our expert team by your side. We streamline the implementation process, enhancing performance and ensuring smooth results.

Learn More About Our Approach

How Hyvä Theme Transformed Popular Brands

Many websites have already taken advantage of Hyvä Theme’s ability to achieve significant improvements in revenue, speed, and user experience. Based on 4 case studies, let’s see how Hyvä drives these remarkable results.

Iron Company

IRON COMPANY was one of the first online vendors in the fitness equipment industry. IRON COMPANY has grown from a small venture into one of the top ten providers of gym equipment and flooring solutions for the US Government.

One of the significant challenges IRON COMPANY encountered was ensuring a fast and efficient user experience on our Magento 2 platform. As time progressed, the resource-intensive nature of the default Magento 2 theme became resulted in slow load times and inconsistent performance, particularly for mobile users, which negatively affected the overall shopping experience as mobile traffic grew. This realization led the company to transition to the Hyvä theme, which offered a more efficient and lightweight framework. With the transition, they achieved significant results:

• Core Web Vital’s performance score reached 95 on product pages and a remarkable 99 on the homepage and category pages.
• Even on mobile devices, the site passed all Core Web Vitals.
• + 6.79% in clicks from SERP
• +12.23% increase in impressions
• +12% increase in conversions
• +12% increase in revenue

Read a full case study at hyva.io about how Pumrocket helped Iron Company smoothly switch to Hyva themes.

Citizen Watch

Citizen Watch is a company that specializes in crafting eco-friendly watches. It is recognized for Eco-Drive technology, which harnesses solar power to avoid the need for battery replacement.

Entering a new phase in company growth, they struggled to attract new customers, so they started to search for ways to overcome this complication. Together with Adobe Commerce Partner, they identified the key areas for improvements:

• Website speed and performance,
• Website usability,
• Mobile experience.

Hyvä Implementation: Leveraging the store’s problem areas, the agency got started by creating a modern website that aligns with the brand’s premium image. Implementing the Hyvä theme for Magento allowed the addition of product details, high-resolution images, and interactive features, which significantly improved the customer experience.

Results: Since adopting Hyvä, Citizen Watch has reported an increase in traffic, +65% new users, and +78% page views. Compared to results before the implementation of Hyvä, it is remarkable that conversion rates are up 43%, while revenue is enhanced by an impressive 141%. This case study shows the necessity of a well-organized and user-friendly website to drive sales. Read a full case study on the official Hyvä website.

Hajduk

Hajduk is a Croatian football legacy club that has over a hundred thousand registered fans. Their website
is an enjoyable platform for fans, where they can get early access to game tickets, exclusive discounts, and more just by subscribing to membership.

The website constantly experienced instability issues, which happened during high-traffic moments after important games. Beyond this, it was necessary to refresh the website navigation and content management to establish a comfortable environment for football fans.

Hyvä Implementation: Hyvä’s modern, top-notch technologies remarkably improved the website instability issues, making the process easier and simpler. Also, during the update, the website design was significantly improved, boosting the overall customer experience.

Results: Since launching the updated website version, no stability problems have been noticed, even during high traffic peaks. With the Magento 2 Hyvä theme, Hajduk’s website has experienced a dramatic performance boost. Homepage speed increased by 58.45%, category page speed by 63.06%, and product page speed increased by 42.9%. Remarkably, the SEO score reached 100, which is impressive. Follow the full case study on the official Hyvä website.

Dunkin’

Dunkin’ is a globally recognized quick-service restaurant, and this particular case study is about the website for the United Kingdom.

The very first Dunkin’ website was just a catalog of items available physically in the store or via on-demand delivery services. So, it was paramount to create a fast, user-friendly e-store within the short term to sell products directly to consumers.

Hyvä Implementation: Magento was selected as the foundation for the Dunkin’ website, and further Hyvä Magento 2 theme was used as well. The theme was beneficial in this case as it allows to ensure a smooth purchasing experience and build a website from scratch within a short period of time.

Results: Now, Dunkin’ has a user-friendly website that sells online without third-party delivery services. Improvements, which brought Hyvä and other strategic choices, boosted organic traffic by 6.1%, the engagement rate increased by 38.5%, time spent on the website increased by 80%, and 30% increase in returning users. Learn more about the case study at Hyvä.io.

Conclusion

Magento 2 Hyvä theme is a relatively new frontend framework that has rapidly gained popularity due to its modern technology stack. Thanks to it, Hyvä-based Magento websites get better out-of-the-box performance, becoming faster up to 250%. However, sometimes Core Web Vitals don’t reach 100 scores because of improper implementation and other challenges, such as third-party extensions’ incompatibility. So, despite effective and simplified technologies, developers need to have grounded knowledge of web performance to ensure high performance.

When properly implemented, Hyvä consistently outperforms standard Magento themes and drives sales. That’s why the Hyvä theme for Magento 2 is the ideal choice for businesses looking to maximize website speed, enhance user experience, and improve SEO.

Want results like IRON COMPANY or Citizen Watch? Let’s build your own success story with a Hyvä-powered Magento 2 store.
See Our Hyvä Approach →

FAQ

Are all Magento 2 extensions compatible with the Hyvä theme?

Not all Magento 2 extensions are compatible with Hyvä out of the box, especially those that modify frontend elements. However, many stores offer Hyvä-compatible modules, and there are workarounds or custom solutions for most use cases.

What are some examples of Hyvä themes websites?

Examples of successful Hyvä themes websites include Citizen Watch UK, IRON COMPANY, Hajduk Football Club, and Dunkin’ UK. These brands have reported major improvements in speed, SEO performance, and conversion rates after switching to the Hyvä theme for Magento 2.

How do I migrate my store to the Hyvä theme for Magento 2?

Migrating to the Hyvä theme for Magento 2 involves replacing the current frontend with Hyvä, adapting your design, and ensuring extension compatibility. Working with dedicated Hyvä developers is recommended to avoid performance issues and maximize the theme’s potential.